waseeraja@hotmail.com
My organization runs an internal training department, and we conduct regular training programs for the direct sales force, mostly refresher training for our employees. I have been asked to project the cost of the training I conduct versus if we outsource this training. How do I do this? Because refresher training is conducted on a regular basis and is only for an hour or two.
In actuality, I have been asked to show how low-cost our department is. If we delete our department, is this the expense that will occur?
Any idea?

From United Arab Emirates, Dubai
Dinesh Divekar
7879

Dear Waseeraja,

Since the query is about sales training, you need to tell us what is the product or service that these salespersons sell? Why is their average education qualification? Do you well-customised sales process well in place so that given a chance to handle a sales call, ten salespersons also handle in the same fashion?

Though your question is on outsourcing selling Vs keeping the salespersons on the roll of your company, reply depends on the above information.

Training to salespersons will be required and on whose roll the salespersons are that does not matter. Training cost will not go away by outsourcing.

To reduce the sales cost, you need to generate records on why sale takes place and why it fails. Unless you have these knowledge assets, your cost of training cannot come down. Training is conducted to widen the knowledge base of the participants is a narrow view of the training. The real success of training lies in building the knowledge assets. While salespersons may come and go, these assets remain with the organisation. Therefore, I strongly recommend concentrating on building these assets.

Thanks,

Dinesh Divekar


From India, Bangalore
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