Dear friends,
In today’s Times of India, there is article titled “Dabur plans to counter Patanjali”. You may click on the hyperlink, if you wish to go through the article. The article says that to counter growth of Pantanjali products, Dabur will introduce new Ayurvedic products. Compared with Dabur, Ramdev Baba’s Patanjali was new entrant, it followed growth strategy of all the four quadrants of Ansoff Matrix.
However, Dabur is well-established player in the Ayurvedic medicines. They have their own sound distribution network as well. Therefore, by introducing new Ayurvedic products, they would be following “Product Development” (New Products in Existing Market) strategy.
Conclusion: - Ansoff growth matrix is useful only for the expansion. It is liable for copying. It cannot be substitute for the strategy. Strategic positioning is:
a) Achieving competitive advantage by preserving what is distinctive about a company.
b) Achieving means of performing different activities from rivals, or
c) Performing similar activities in different ways.
To gain competitive advantage, distinctive could be product itself or systems or processes to develop/deliver a product/service.
If wish to conduct the 3-day training programme on "Strategic Analysis of the Enterprise" feel free to contact me.
Thanks,
Dinesh Divekar
From India, Bangalore
7879In today’s Times of India, there is article titled “Dabur plans to counter Patanjali”. You may click on the hyperlink, if you wish to go through the article. The article says that to counter growth of Pantanjali products, Dabur will introduce new Ayurvedic products. Compared with Dabur, Ramdev Baba’s Patanjali was new entrant, it followed growth strategy of all the four quadrants of Ansoff Matrix.
However, Dabur is well-established player in the Ayurvedic medicines. They have their own sound distribution network as well. Therefore, by introducing new Ayurvedic products, they would be following “Product Development” (New Products in Existing Market) strategy.
Conclusion: - Ansoff growth matrix is useful only for the expansion. It is liable for copying. It cannot be substitute for the strategy. Strategic positioning is:
a) Achieving competitive advantage by preserving what is distinctive about a company.
b) Achieving means of performing different activities from rivals, or
c) Performing similar activities in different ways.
To gain competitive advantage, distinctive could be product itself or systems or processes to develop/deliver a product/service.
If wish to conduct the 3-day training programme on "Strategic Analysis of the Enterprise" feel free to contact me.
Thanks,
Dinesh Divekar
From India, Bangalore
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