Hi Everybody,

This subject has been discussed threadbare a number of times in many organizations. Yes, it is very difficult to monitor the attendance of marketing staff.

A number of very good suggestions have been offered; some of them can be easily implemented, while some can be difficult.

Let us look at the big picture. What are you looking for: attendance or productivity? Why are we so tied down by attendance registers instead of looking for results?

This is, of course, my personal view, and many may not agree with it.

Let us look for a solution to the attendance of marketing staff. As pointed out in posts above, marketing staff are required to publish their marketing plans. Does this plan also include a target? So, if a marketing plan has been submitted for visits to, say, 30 places for a week, does the person also add the target that he will achieve by these visits? If targets are mentioned and if the target is met, then the problem of attendance is solved.

It should be the responsibility of the Team leader or Manager to provide the attendance of all sales staff reporting to them. This will reduce the burden on HR from devising ways to check and cross-check what the salespersons are doing.

HR must get an attendance report of salespersons, and the best person to do so is the person who closely monitors their work.

Regards,

Ronald

From India, Hyderabad
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Marking the attendance of the Sales & Marketing Staff is as important as that of the Office Staff. Various tools are available. A standard Activity Plan & Standard Report format has to be prepared for this purpose which should include:

1. The designated Area.
2. Standard List of Customers/Dealers. (For Pharma - List of Doctors & Chemists).
3. Target for the day.
4. Achievement for the day.
5. VERY IMPORTANT: COMMENTS ON THE DAY'S WORK - This should include critical analysis of the Success or Failure to achieve the Target for the day.

An Action Plan has to be prepared by the Manager at least a week before the start of the month, in consultation with the marketing officer.

THIS REPORT FORMAT SERVES THE PURPOSE OF MARKING ATTENDANCE AND MONITORING THE ACTIVITIES.

C.S. Pundlik, Pune

From India, Pune
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Dear friend,

Your query appears simple, but providing a meaningful suggestion depends on what you want from us.

Let me put it like this: You are an HR person, and your major problem is how to mark the attendance of marketing personnel on duty at various sites. You wish to ascertain whether they are really present at the site or not. There is no need for any specific format as it alone cannot give you the desired results.

I presume you have a few persons deputed for marketing your products or services, and they are not situated at a fixed site/place; in other words, they are on the move and scattered. Their attendance information is not reliable, and there is no one responsible for monitoring their movements. Am I correct?

Tracking marketing people is troublesome not only for you but for many others, and implementing a foolproof system itself will complicate things. This is because if you are only concerned about their presence at a given site, it might result in a drop in marketing performance, which could easily be used as an excuse to restrict their movements. A simple technique could solve your problem: ask all those concerned to give missed calls from a landline of the customers they are supposed to interact with on a daily basis at a given time. You can cross-check this by calling them back on the same landline phone, preferably on a random basis. By doing so, you may encounter ego clashes within the marketing team. Perhaps you should consult your marketing head for a workable solution rather than inventing methods on your own and facing implementation issues. After all, marketing is the backbone of any organization, and nominal marketing efforts are not conducive to growth in a competitive field. Typically, marketing setups advocate performance-based controls rather than time office-based controls.

From India, Bangalore
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Hi,

We also have a sales team of 15 members, and we use a combination of weekly reports and mobile tracking. Firstly, providing them with specific targets keeps the marketing team always aware of their sales. Secondly, instruct them to send you weekly reports via email, specifying their visits to dealers with the time and date so that you can always call the dealers to verify the same. Thirdly, you can use the Android application Life 360 to track your marketing team through their 3G-enabled mobile phones. Lastly, evaluating the performance periodically with a points-based system and rewarding the best performer with incentives motivates them.

Warm Regards, Harish

From India, Bangalore
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Anonymous
Marking marketing/sales employees attendance is always a challenging yet complex thing accomplish. As they travel to various locations on daily basis. Having seen this problem from very long. We have come with the solution. Geo attendance system is very helpful in marking attendance without any hassle and easy for employee to use the mobile app. This app captures employee location and then he can mark his attendance, along with attendance app helps to stay connect with the managers and task assignments.

Following are the benefits of using mobile/geo attendance app.

• Employee time and attendance tracking just through a mobile app touch.

• Automated Payroll: Integrated payroll with attendance system, you can save money with Payroll integration by maintaining accurate pay.

• Flexible Work Arrangement: Easy clock-in and clock-out for flexible work hours.

• Easy Task Assignment and Approval system: Manager can assign tasks to employees and employee scan get approval from manager. Manager can view team requests and work-history.

• Report generation just through a click: This lets you generate various reports instantly anytime.

• Stay Connected with your managers/peers in real-time for communication and information exchange.

• Hustle free GPS Tracking System for remote employees.

• Improved Productivity: Increase in employee productivity by minimum 40%.

Mobile attendance is really handy tool for marketing and sales employees. We have GetSpot mobile app, which is time and attendance managment software. For more info contact below

Anand

Mobile GPS- Attendance System


From India, Bengaluru
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GEO tagging is the best option. Please try that. or visit We have more than a decade of experience in managing Leave & attendance. Kindly login for more info.
From India, Chennai
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