Hi, can you please give me some ideas to promote an institute that provides coaching for competitive exams? I have a Facebook page for it. I have also advertised it through pamphlets and at some colleges. Can you please provide me with some other innovative and new ideas?
From India, Chandigarh
From India, Chandigarh
Dear Yshikag,
You could have given complete information. Where is your institute located? For what type of competitive exam do you provide coaching? When did you start your institute?
Since yours is a service industry, it will take time to establish a brand. Word of Mouth (WOM) plays a key role in promoting your business. Nevertheless, you may concentrate your marketing activities within a radius of 10 KM from your institute.
I can give one idea that could be beyond a 10 KM radius. In every city, there are some places where forms for the competitive exams are sold. These are generally roadside squatters. These squatters also sell magazines for the competitive exams. I recommend you approach them and find out the possibility of promoting your institute by means of providing free envelopes. You may insert flyers in the competitive magazines sold through these squatters.
Secondly, it would be tempting to induct all types of students; nevertheless, you can be selective and choose only the worthy ones. This will help you in marketing your finished products, i.e., the students who have taken coaching from your institute and passed the competitive exam.
Thirdly, explore the possibility of co-branding with institutes that provide coaching for Class X and XII. This is your prospective market. It need not be outward branding; it can be in-class branding.
Lastly, find out where tuition classes for engineering students or any other students are conducted. You can do branding there as well.
P.S.: You are from an institute that provides coaching for competitive exams. In competitive exams, a test on English is always included. Nevertheless, your post or the quality of English does not reflect your profession. You could have done a little better on that count! While your post is not egregious per se, it is not excellent either.
All the best!
Dinesh Divekar
From India, Bangalore
8032You could have given complete information. Where is your institute located? For what type of competitive exam do you provide coaching? When did you start your institute?
Since yours is a service industry, it will take time to establish a brand. Word of Mouth (WOM) plays a key role in promoting your business. Nevertheless, you may concentrate your marketing activities within a radius of 10 KM from your institute.
I can give one idea that could be beyond a 10 KM radius. In every city, there are some places where forms for the competitive exams are sold. These are generally roadside squatters. These squatters also sell magazines for the competitive exams. I recommend you approach them and find out the possibility of promoting your institute by means of providing free envelopes. You may insert flyers in the competitive magazines sold through these squatters.
Secondly, it would be tempting to induct all types of students; nevertheless, you can be selective and choose only the worthy ones. This will help you in marketing your finished products, i.e., the students who have taken coaching from your institute and passed the competitive exam.
Thirdly, explore the possibility of co-branding with institutes that provide coaching for Class X and XII. This is your prospective market. It need not be outward branding; it can be in-class branding.
Lastly, find out where tuition classes for engineering students or any other students are conducted. You can do branding there as well.
P.S.: You are from an institute that provides coaching for competitive exams. In competitive exams, a test on English is always included. Nevertheless, your post or the quality of English does not reflect your profession. You could have done a little better on that count! While your post is not egregious per se, it is not excellent either.
All the best!
Dinesh Divekar
From India, Bangalore
Looking for something specific? - Join & Be Part Of Our Community and get connected with the right people who can help. Our AI-powered platform provides real-time fact-checking, peer-reviewed insights, and a vast historical knowledge base to support your search.