Two mothers in Southern California assumed they would be able to find lots of organic baby food alternatives for their newborns. They were wrong. Despite the growing demand for natural organic ingredients in food, these mothers could not find the baby food alternatives they wanted, so they decided to take accountability for their situation by asking themselves, “What else can we do?” You guessed it. They started making their own organic purees for their babies. Word began to spread along with their range of organic baby food creations.
Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche for natural organic baby food. One mother was a local TV reporter and the other was a former chef at one of Wolfgang Puck’s restaurants. Combining their training and experience, they launched a new business. Today their baby food products are sold under the name Tasty Brand at a number of chains, including Whole Foods, Albertson’s, and Costco, and online at Amazon.com.
To read full blog visit us at http://www.doortraining.co.in/blog/creating-culture-accountability/
From India, Gurgaon
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Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche for natural organic baby food. One mother was a local TV reporter and the other was a former chef at one of Wolfgang Puck’s restaurants. Combining their training and experience, they launched a new business. Today their baby food products are sold under the name Tasty Brand at a number of chains, including Whole Foods, Albertson’s, and Costco, and online at Amazon.com.
To read full blog visit us at http://www.doortraining.co.in/blog/creating-culture-accountability/
From India, Gurgaon
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Dear Door Training India,
The story that you have quoted is more appropriate for "Marketing Management" or "Market Research". It is not suitable for accountability.
The dictionary meaning of the word accountability is "the fact or condition of being accountable; responsibility" whereas the dictionary meaning of the word accountable is "required or expected to justify actions or decisions; responsible".
Philip Kotler's book on Marketing Management is considered the bible of marketing management. He has written that the first lesson for a marketer is to fulfill the unfulfilled need or partially fulfilled need of the market. What the two mothers did was exactly the same. The need existed in the market, and they stepped in to fulfill it.
One of the sentences in your story states that "Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche for natural organic baby food".
Instead of ownership, the right word you should have used in the above sentence is "they decided to avail it of".
In the USA, these instances are not isolated. Ray Kroc started his first Quick Service Restaurant (QSR) in 1952. He succeeded because a need for fast food existed in the market. Later on, it became a world-famous chain called McDonald's.
Accountability is to take ownership of one's actions or decisions. A company is accountable for the safety of its product, a journalist is accountable to provide authentic information to the readers, and so on.
Currently, the case of the adulteration of Maggi Noodles is raging in India. If the company had accepted the adulteration of their product in the early stage of the controversy and withdrawn the product, journalists would not have blamed Nestle for a lack of accountability. Instead, they defended their actions.
When a political party suffers defeat in an election, the leaders accept responsibility for their failure and resign. The aftermath of the recently held parliamentary election in the UK is a case in point.
Final comments: Gentlemen/ladies, be cautious when writing articles. You should have checked the dictionary meaning before writing the article. I doubt the person who wrote this article has read books on marketing management. There is a clear mismatch between the example given and what is written in the later part of the blog. Hardly, this is expected from a training company!
Lastly, for a training MNC, why was there a need to promote the blog through this forum? This forum is not for promoting one's blog but for providing solutions to HR issues raised by junior members. How many times have you provided solutions to queries from needy members?
Thanks,
Dinesh Divekar
From India, Bangalore
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8215The story that you have quoted is more appropriate for "Marketing Management" or "Market Research". It is not suitable for accountability.
The dictionary meaning of the word accountability is "the fact or condition of being accountable; responsibility" whereas the dictionary meaning of the word accountable is "required or expected to justify actions or decisions; responsible".
Philip Kotler's book on Marketing Management is considered the bible of marketing management. He has written that the first lesson for a marketer is to fulfill the unfulfilled need or partially fulfilled need of the market. What the two mothers did was exactly the same. The need existed in the market, and they stepped in to fulfill it.
One of the sentences in your story states that "Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche for natural organic baby food".
Instead of ownership, the right word you should have used in the above sentence is "they decided to avail it of".
In the USA, these instances are not isolated. Ray Kroc started his first Quick Service Restaurant (QSR) in 1952. He succeeded because a need for fast food existed in the market. Later on, it became a world-famous chain called McDonald's.
Accountability is to take ownership of one's actions or decisions. A company is accountable for the safety of its product, a journalist is accountable to provide authentic information to the readers, and so on.
Currently, the case of the adulteration of Maggi Noodles is raging in India. If the company had accepted the adulteration of their product in the early stage of the controversy and withdrawn the product, journalists would not have blamed Nestle for a lack of accountability. Instead, they defended their actions.
When a political party suffers defeat in an election, the leaders accept responsibility for their failure and resign. The aftermath of the recently held parliamentary election in the UK is a case in point.
Final comments: Gentlemen/ladies, be cautious when writing articles. You should have checked the dictionary meaning before writing the article. I doubt the person who wrote this article has read books on marketing management. There is a clear mismatch between the example given and what is written in the later part of the blog. Hardly, this is expected from a training company!
Lastly, for a training MNC, why was there a need to promote the blog through this forum? This forum is not for promoting one's blog but for providing solutions to HR issues raised by junior members. How many times have you provided solutions to queries from needy members?
Thanks,
Dinesh Divekar
From India, Bangalore
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Hi,
It's more of "Creating a culture of cashing in on opportunities," starting with 'home-made baby food making a brand,' and going up to 'marketing a training website on an online forum.'
Not that there is anything wrong with it; actually, you have succeeded in it, as I have looked through your website. The term "Culture of Accountability" is surely catchy and different, but frankly, the article did not relate or encourage me to look further into it. The term seems made up!
I sincerely feel that a training institute based in Delhi, India could easily have found a more suitable example in the local context. In India, people have not yet gone crazy for organic baby food; it's already naturally and easily available here. This example seems to come directly from the books of 'Partners in Leadership.'
I do not have any further suggestions as I don't think this post is worth any more of my attention on this forum.
Best Regards,
Amod.
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It's more of "Creating a culture of cashing in on opportunities," starting with 'home-made baby food making a brand,' and going up to 'marketing a training website on an online forum.'
Not that there is anything wrong with it; actually, you have succeeded in it, as I have looked through your website. The term "Culture of Accountability" is surely catchy and different, but frankly, the article did not relate or encourage me to look further into it. The term seems made up!
I sincerely feel that a training institute based in Delhi, India could easily have found a more suitable example in the local context. In India, people have not yet gone crazy for organic baby food; it's already naturally and easily available here. This example seems to come directly from the books of 'Partners in Leadership.'
I do not have any further suggestions as I don't think this post is worth any more of my attention on this forum.
Best Regards,
Amod.
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I find that quite a few people put up their queries which are not written properly, and there are a lot of spelling and grammatical mistakes or non-standard abbreviations are used. It appears they don't even read what they have written before posting it. It gives an impression that they are casual in their approach to issues. One should be careful while posting anything in this useful forum.
I would like to provide the definition of "Accountability" as follows:
Accountability: The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner. It also includes the responsibility for money or other entrusted property.
Regards,
A.K. Gupta
From United States, Des Plaines
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I would like to provide the definition of "Accountability" as follows:
Accountability: The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner. It also includes the responsibility for money or other entrusted property.
Regards,
A.K. Gupta
From United States, Des Plaines
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Dear Members,
I would like to further address the points raised by Mr. Nathrao. I fully agree with him that in many cases, the original poster disappears while we are deliberating on the subject. I have a suggestion in this respect. The forum should have a mechanism by which the original poster is contacted after a specific time period and asked about the latest status and which solution he/she finally implemented. This would provide us with excellent feedback and help us evaluate ourselves. In reality, the problems expressed here are real-life case studies that any management practitioner would love to solve. The secret behind a Harvard Business School student becoming the most sought after is that an average student there solves over seven hundred case studies as part of the syllabus!
From India, New Delhi
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I would like to further address the points raised by Mr. Nathrao. I fully agree with him that in many cases, the original poster disappears while we are deliberating on the subject. I have a suggestion in this respect. The forum should have a mechanism by which the original poster is contacted after a specific time period and asked about the latest status and which solution he/she finally implemented. This would provide us with excellent feedback and help us evaluate ourselves. In reality, the problems expressed here are real-life case studies that any management practitioner would love to solve. The secret behind a Harvard Business School student becoming the most sought after is that an average student there solves over seven hundred case studies as part of the syllabus!
From India, New Delhi
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I am having trouble understanding just what relevance this has to HR?? Can someone please enlighten me. It would appear that this needs to be moved to the Cite Sales and Marketing community.
From Australia, Melbourne
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From Australia, Melbourne
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Dear friends,
It's been a week since I put forth the basic flaw in the post. The story mentioned is evidently unfit to be included as an example of the culture of accountability. After my post, several other senior members also put forth their views. One senior member has expressed the suitability of the post on this forum itself.
Notwithstanding the divergent views expressed by the learned members, the poster has remained incommunicado. Propriety from any poster, especially from a Training Company, demands reverse communication. However, the poster has spoken through silence.
Not taking cognizance of the views expressed by the seniors casts unflattering light on the poster's high-handedness. This is the problem with the training industry. There is proverbial darkness beneath a lamp, and the poster has proved it with committedness!
Thanks,
Dinesh Divekar
From India, Bangalore
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It's been a week since I put forth the basic flaw in the post. The story mentioned is evidently unfit to be included as an example of the culture of accountability. After my post, several other senior members also put forth their views. One senior member has expressed the suitability of the post on this forum itself.
Notwithstanding the divergent views expressed by the learned members, the poster has remained incommunicado. Propriety from any poster, especially from a Training Company, demands reverse communication. However, the poster has spoken through silence.
Not taking cognizance of the views expressed by the seniors casts unflattering light on the poster's high-handedness. This is the problem with the training industry. There is proverbial darkness beneath a lamp, and the poster has proved it with committedness!
Thanks,
Dinesh Divekar
From India, Bangalore
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