Hi!
My boss has appointed me to set up a team and start to publish a newsletter for our company's employees. As such, could anyone give me insight on how to go about it? I've been part of a team two decades ago but never the leader and do not have any idea. Please help me...
From Malaysia, Penang
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My boss has appointed me to set up a team and start to publish a newsletter for our company's employees. As such, could anyone give me insight on how to go about it? I've been part of a team two decades ago but never the leader and do not have any idea. Please help me...
From Malaysia, Penang
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Hi,
Take a couple of house magazines and, if possible, access some e-magazines for you to get a feel of the wide variety of content to choose from. You will have to choose the type of columns you wish to have, any new content/column specific to your corporate, and any innovative matter that you wish to have in your e-magazine.
Bear in mind the following if planning an e-magazine:
- Be clear about why you are coming out with the e-magazine, the message that you want to convey, the target audience, the perceived influence of the effort, and the implications of the initiative.
- While immediacy of circulation and cost savings are the greatest benefits, the size must be curtailed as people do not have the habit of reading online. You must discourage people from printing the e-magazine for reading, or the savings will be wiped out.
- Pay attention to periodicity, font, layout, visual appeal, and readability.
- Have an editorial team and department-wise representatives to source content for the magazine. Ensure that you have ample material for at least 2 editions in place before you launch the magazine.
- Have a policy in place for the screening and selection of content, or you will end up publishing plagiarized and hackneyed internet forwards.
- Editing and proofreading must be of a very high standard since the e-magazine could be circulated outside too very easily.
For the content, some suggestions are as follows:
- Editorial
- Company news/happenings e.g., new orders, new joinees, achievements of employees or their immediate family, awards and recognition, message from the chairman, etc.
- To get employee involvement, run competitions like crosswords, cartoon contests, safety week slogans, quality circle inputs, etc. Announce awards and list names of winners.
- Have columns on humor, management lessons, book reviews, personality profiles of senior executives, contributions by staff members, inspirational, and motivational content.
I would also invite you to visit the following blogs to get an idea of some Inspirational and Motivational content:
- www.actspot.wordpress.com - Over 1,99,000 views and 1050 followers
- www.poweract.blogspot.com - Over 59,000 views and 235 followers
Best Wishes.
From India, Mumbai
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508Take a couple of house magazines and, if possible, access some e-magazines for you to get a feel of the wide variety of content to choose from. You will have to choose the type of columns you wish to have, any new content/column specific to your corporate, and any innovative matter that you wish to have in your e-magazine.
Bear in mind the following if planning an e-magazine:
- Be clear about why you are coming out with the e-magazine, the message that you want to convey, the target audience, the perceived influence of the effort, and the implications of the initiative.
- While immediacy of circulation and cost savings are the greatest benefits, the size must be curtailed as people do not have the habit of reading online. You must discourage people from printing the e-magazine for reading, or the savings will be wiped out.
- Pay attention to periodicity, font, layout, visual appeal, and readability.
- Have an editorial team and department-wise representatives to source content for the magazine. Ensure that you have ample material for at least 2 editions in place before you launch the magazine.
- Have a policy in place for the screening and selection of content, or you will end up publishing plagiarized and hackneyed internet forwards.
- Editing and proofreading must be of a very high standard since the e-magazine could be circulated outside too very easily.
For the content, some suggestions are as follows:
- Editorial
- Company news/happenings e.g., new orders, new joinees, achievements of employees or their immediate family, awards and recognition, message from the chairman, etc.
- To get employee involvement, run competitions like crosswords, cartoon contests, safety week slogans, quality circle inputs, etc. Announce awards and list names of winners.
- Have columns on humor, management lessons, book reviews, personality profiles of senior executives, contributions by staff members, inspirational, and motivational content.
I would also invite you to visit the following blogs to get an idea of some Inspirational and Motivational content:
- www.actspot.wordpress.com - Over 1,99,000 views and 1050 followers
- www.poweract.blogspot.com - Over 59,000 views and 235 followers
Best Wishes.
From India, Mumbai
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Hi!
A good thing to hear from your boss is to start a newsletter and not a magazine. Newsletters, in particular, contain the interests of customers, employers, and employees, and information about the company. You can segregate the columns and include appreciation. The columns could include a message from your boss, company profile, new ventures, birthdays of employees, upcoming birthdays, welfare measures, environmental issues, new technology trends in the company, new appointments, a column for family members, tidbits, children's achievements (if the company supports it as a welfare measure), retirements from the company. These elements are enough to shape the newsletter well. Additionally, if your company is interested, including a section for advertisements can boost sales and promotion. E-newsletters are becoming increasingly popular in companies, and they can also serve as a platform for appreciation and strengthening communication between employers and employees.
Thank you.
From India, Arcot
Acknowledge(0)Amend(0)
A good thing to hear from your boss is to start a newsletter and not a magazine. Newsletters, in particular, contain the interests of customers, employers, and employees, and information about the company. You can segregate the columns and include appreciation. The columns could include a message from your boss, company profile, new ventures, birthdays of employees, upcoming birthdays, welfare measures, environmental issues, new technology trends in the company, new appointments, a column for family members, tidbits, children's achievements (if the company supports it as a welfare measure), retirements from the company. These elements are enough to shape the newsletter well. Additionally, if your company is interested, including a section for advertisements can boost sales and promotion. E-newsletters are becoming increasingly popular in companies, and they can also serve as a platform for appreciation and strengthening communication between employers and employees.
Thank you.
From India, Arcot
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