Hi friends, I am going to undertake my summer project in the marketing field. I am going to do it at MRF Tyres in Chennai. Can anyone help me in selecting a good project title? The stipulated time for the project is 45 days. Please help me...
From India, Madras
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From India, Madras
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u can take title like
Saharish Ahmed
From India, Aurangabad
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3- Customer Satisfaction Survey
- Study of purchase influencing factors
- Customer Profiling
- Advertising effectiveness study
- Measurement of Brand awareness and brand perception
- Customer Loyalty study
- Consumer Perception Survey
- Service Quality Study
- Competition Analysis
- Service standards
- Study on effectiveness of employee’s role in service delivery
- Effectiveness of channels (distributors/ DSAs) in service delivery
- Effectiveness of channels (on-line/ Internet) in service delivery
- Customer Data Analysis
- Study of Institutional markets
- Effectiveness of promotion schemes
- Service Blueprinting
- Service Process Mapping – Back stage, on-stage
- Improving service quality using service blueprinting
Saharish Ahmed
From India, Aurangabad
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Selecting a project involves two factors: one, what are the sponsoring organization's needs (they will have a few pressing problems for which they would like solutions); and two, what does the student feel passionate about? The latter is important, as only when the right project is chosen, there will be motivation to keep going when facing difficulties.
Though the title comes first in a report, it's the last thing one should worry about; however, the field of study is required at the outset to get approval from the institution's authorities.
Have a nice day.
Simhan
A retired academic in the UK
From United Kingdom
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Though the title comes first in a report, it's the last thing one should worry about; however, the field of study is required at the outset to get approval from the institution's authorities.
Have a nice day.
Simhan
A retired academic in the UK
From United Kingdom
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