Hi fellow ramblers, I would like to know about appraisal systems in advertising agencies. What are the parameters to appraise a creative team and client service department? This mexican HR would appreciate a lot your help.
From India
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From India
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Well amigo, you have to recognize that performance appraisals are part of overall performance management. It starts with goal setting - individual goals that help attain Department goals, which are part of the overall organizational goals embodied in the Mission Statement (the organizational roadmap -
"We are [or want to be] the premier advertising agency in the [Region/State/Country/World] by meeting or exceeding the expectations of our clients, developing timely, quality, and high impact presentations, while providing open communications, fair and responsible treatment of all employees in a safe, healthful and enjoyable working environment.")
Since you have a project team, each on should be assessed on their particular contribution from project leader copywriter, to graphic designer, to the rest of the team the focus should be on responsibilities and results with a team evaluation (in writing of all other members) as to how the goals were/ were not accomplished (individual responses), the reasons and corrective action deemed necessary.
The form:
Team Member: Copywriter Team: All Widgets Corp.
Last Goals/ Timetables Accomplished/ Not accomplished (Date)
Other Members: Comments on performance/ responsibilities/ results
Project Leader:
Graphic Designer:
Other:
My New Goals/ Timetables
Professional Development/ Timetable
Personal Development/ Timetable
Hope this helps,
Regards,
PALADIN
From United States,
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10"We are [or want to be] the premier advertising agency in the [Region/State/Country/World] by meeting or exceeding the expectations of our clients, developing timely, quality, and high impact presentations, while providing open communications, fair and responsible treatment of all employees in a safe, healthful and enjoyable working environment.")
Since you have a project team, each on should be assessed on their particular contribution from project leader copywriter, to graphic designer, to the rest of the team the focus should be on responsibilities and results with a team evaluation (in writing of all other members) as to how the goals were/ were not accomplished (individual responses), the reasons and corrective action deemed necessary.
The form:
Team Member: Copywriter Team: All Widgets Corp.
Last Goals/ Timetables Accomplished/ Not accomplished (Date)
Other Members: Comments on performance/ responsibilities/ results
Project Leader:
Graphic Designer:
Other:
My New Goals/ Timetables
Professional Development/ Timetable
Personal Development/ Timetable
Hope this helps,
Regards,
PALADIN
From United States,
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MW - Con & Sec Agency-Gazette 2014.pdf
Performence Appraisals Format 360.doc