Hi friends,
I'm in search of a marketing topic for my friend. My friend is working in Reliance Life Insurance, so he is in urgent need of a topic. Please suggest some marketing topics as early as possible.
From India, Madras
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I'm in search of a marketing topic for my friend. My friend is working in Reliance Life Insurance, so he is in urgent need of a topic. Please suggest some marketing topics as early as possible.
From India, Madras
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Riya,
Here is some useful material.
Regards,
Leo Lingham
==================================
Reliance Life Insurance Project
1. What makes service marketing (Reliance Life Insurance products) more challenging and tough than product marketing.
2. How can we help the marketing development of Reliance Life Insurance by using the 7Ps:
- P1: Product
- P2: Price
- P3: Promotions
- P4: Place
- P5: People (who consume service)
- P6: Procedures (the mechanisms/flow of activities by which services are consumed)
- P7: Physical evidence (ability/environment in which the service is delivered)
3. How effective are the Reliance marketing practices:
- Its marketing segmentation/target marketing/marketing positioning.
4. Is Reliance Life Insurance organization a market-oriented organization:
- If so, what are the features/strengths.
- If not, what needs to be done.
5. The Integrated Marketing Communication is the complete marketing tool currently widely used. Is the Reliance Life Insurance organization using the system:
- If so, what is the impact.
- If not, if implemented, what will be the impact.
=================================================
From India, Mumbai
Acknowledge(0)Amend(0)
270Here is some useful material.
Regards,
Leo Lingham
==================================
Reliance Life Insurance Project
1. What makes service marketing (Reliance Life Insurance products) more challenging and tough than product marketing.
2. How can we help the marketing development of Reliance Life Insurance by using the 7Ps:
- P1: Product
- P2: Price
- P3: Promotions
- P4: Place
- P5: People (who consume service)
- P6: Procedures (the mechanisms/flow of activities by which services are consumed)
- P7: Physical evidence (ability/environment in which the service is delivered)
3. How effective are the Reliance marketing practices:
- Its marketing segmentation/target marketing/marketing positioning.
4. Is Reliance Life Insurance organization a market-oriented organization:
- If so, what are the features/strengths.
- If not, what needs to be done.
5. The Integrated Marketing Communication is the complete marketing tool currently widely used. Is the Reliance Life Insurance organization using the system:
- If so, what is the impact.
- If not, if implemented, what will be the impact.
=================================================
From India, Mumbai
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