Could anyone please guide me on what all functions need to be added in the organizational chart of a Branding Institute. I am a student of HRM and need to prepare an organizational chart for an company that creates brands for other companies.
From India, Pune
From India, Pune
260MS85,
HERE IS SOME USEFUL MATERIAL.
Please send me you email to
so I could send you the chart as an attachment.
REGARDS
LEO LINGHAM
========================
what agencies do.
7 primary services:
1.complete a marketing analysis
2.develop an advertising plan
3.prepare a creative strategy
4.create advertising executions
5.develop and implement a media plan
6.handle billing and payments
7.integrate other marketing communications
agency organization chart
1.account management
liaison between agency and client
responsible for understanding...
the client’s business
the client’s marketing needs
strategy development
representing client point of view within the agency
account management director
management supervisor
account supervisors
account executives
assistant account execs
account coordinators
traffic
2,creative department
executive & group creative directors
creative director
associate creative director
copywriters
art directors
broadcast producers
print production managers
traffic coordinators
3.media department
media director
associate media directors
media supervisors
media planners
media buyers
media analysts
mega-agency media departments have now become profit centers
agencies have set up their media departments as free-standing units
many large clients now look at media as a separate service
4.Market Research
interpret market environment
gather and analyze research data.
primary and secondary techniques
determine consumer needs/perceptions
understand problems
advise how ads can meet strategic goals
help find solutions
research director
research project managers
research assistants
outside research specialists
auxiliary agency functions
account planning
strategy/creative review board
office management
human resources
legal services
accounting
recruitment
From India, Mumbai
Community Support and Knowledge-base on business, career and organisational prospects and issues - Register and Log In to CiteHR and post your query, download formats and be part of a fostered community of professionals.
HR Job Functions.doc
Excel Functions Dictionary.xls