Hi Friends,
Here is a case study that requiers you to look at leadership as a process taking place between the Leader and the Follower.
The case study compliments my presentation attached here.
I would love to receive your responses to the questions in the case study.
His team gets the best treatment!
A case study in LMX:
Sandhya Mittal directs the creative department of Hi-Media advertising agency. The agency has about 100 employees, 20 of whom work for Sandhya. Typically the agency maintains 10 major accounts and a number of smaller accounts. It has a reputation for being one of the best advertising and public relations agencies in the country.
In the creative department there are four major account teams. Each is led by an associate creative director, who reports directly to Sandhya. In addition, each team has a copywriter, an art director, and a production artist. These four account teams are headed by Anurag, Gauri, Manav and Supriya.
Anurag and his team get along really well with Sandhya and they have done excellent work for their clients at the agency. Of all the teams, Anurag’s team is the most creative and talented and the most willing to go the extra mile for Sandhya. As a result, when Sandhya has to showcase accounts to upper management, she often uses the work of Anurag’s team. Anurag and his team members are comfortable in confiding in Sandhya and she in them.
Sandhya is not afraid to allocate extra resources to Anurag’s team or to give them free rein on their accounts because they always come through for her.
Gauri’s team also performs well, but she is unhappy with how Sandhya treats her team. She feels that Sandhya is not fair because she favorus Anurag’s team. For example, Gauri’s team was counselled out of pursuing an ad-campaign because the campaign was too risky, whereas Anurag’s group was praised for developing a very provocative campaign. Gauri feels that Anurag’s team is Sandhya’s pet. They get the best assignments, accounts and budgets. Gauri finds it hard to hold back the animosity she feels toward Supriya.
Like Gauri, Manav is also concerned that his team is not in the inner circle, close to Sandhya. He has noticed repeatedly that Sandhya favors the other teams. For example, whenever additional people are assigned to team projects, it is always the other teams who get the best writers and art directors. Manav is mystified as to why
Sandhya doesn’t notice his team or try to help it with its work. He feels Sandhya undervalues his team but Manav believes the quality of his team’s work is indisputable.
Although Supriya agrees with some of Manav’s & Gauri’s observations about Sandhya, she does not feel any antagonism abut Sandhya’s leadership. Supriya has worked for the agency for nearly 10 years, and nothing seems to bother her. Her account teams have never been earth-shaking but they have never been problematic either. Supriya views her team and its work more as a nuts-and-bolts operation in which the team is given an assignment and carries it out. She thinks being in Sandhya’s inner circle would entail putting in extra time in the evening or on weekends and would create more problems for Supriya. Therefore, Supriya is happy with her role as it is, and she has little interest in
trying to change the way the department works.
Attempt the following:
1. Based on LMX Theory, what observations would you make about Sandhya’s leadership at Hi-Media.
2. In what ways Sandhya’s leadership with the four groups productive or counterproductive to the
overall goals of the company.
3. Do you think Sandhya should change her approach toward the associate directors? If so, what
should she do differently?
4. Where would you place the quality of LMX occurring between Sandhya and her different
subordinates.
Would love to receive your responses, here or otherwise!
Cheers!
Roshan
From India, Delhi
8Here is a case study that requiers you to look at leadership as a process taking place between the Leader and the Follower.
The case study compliments my presentation attached here.
I would love to receive your responses to the questions in the case study.
His team gets the best treatment!
A case study in LMX:
Sandhya Mittal directs the creative department of Hi-Media advertising agency. The agency has about 100 employees, 20 of whom work for Sandhya. Typically the agency maintains 10 major accounts and a number of smaller accounts. It has a reputation for being one of the best advertising and public relations agencies in the country.
In the creative department there are four major account teams. Each is led by an associate creative director, who reports directly to Sandhya. In addition, each team has a copywriter, an art director, and a production artist. These four account teams are headed by Anurag, Gauri, Manav and Supriya.
Anurag and his team get along really well with Sandhya and they have done excellent work for their clients at the agency. Of all the teams, Anurag’s team is the most creative and talented and the most willing to go the extra mile for Sandhya. As a result, when Sandhya has to showcase accounts to upper management, she often uses the work of Anurag’s team. Anurag and his team members are comfortable in confiding in Sandhya and she in them.
Sandhya is not afraid to allocate extra resources to Anurag’s team or to give them free rein on their accounts because they always come through for her.
Gauri’s team also performs well, but she is unhappy with how Sandhya treats her team. She feels that Sandhya is not fair because she favorus Anurag’s team. For example, Gauri’s team was counselled out of pursuing an ad-campaign because the campaign was too risky, whereas Anurag’s group was praised for developing a very provocative campaign. Gauri feels that Anurag’s team is Sandhya’s pet. They get the best assignments, accounts and budgets. Gauri finds it hard to hold back the animosity she feels toward Supriya.
Like Gauri, Manav is also concerned that his team is not in the inner circle, close to Sandhya. He has noticed repeatedly that Sandhya favors the other teams. For example, whenever additional people are assigned to team projects, it is always the other teams who get the best writers and art directors. Manav is mystified as to why
Sandhya doesn’t notice his team or try to help it with its work. He feels Sandhya undervalues his team but Manav believes the quality of his team’s work is indisputable.
Although Supriya agrees with some of Manav’s & Gauri’s observations about Sandhya, she does not feel any antagonism abut Sandhya’s leadership. Supriya has worked for the agency for nearly 10 years, and nothing seems to bother her. Her account teams have never been earth-shaking but they have never been problematic either. Supriya views her team and its work more as a nuts-and-bolts operation in which the team is given an assignment and carries it out. She thinks being in Sandhya’s inner circle would entail putting in extra time in the evening or on weekends and would create more problems for Supriya. Therefore, Supriya is happy with her role as it is, and she has little interest in
trying to change the way the department works.
Attempt the following:
1. Based on LMX Theory, what observations would you make about Sandhya’s leadership at Hi-Media.
2. In what ways Sandhya’s leadership with the four groups productive or counterproductive to the
overall goals of the company.
3. Do you think Sandhya should change her approach toward the associate directors? If so, what
should she do differently?
4. Where would you place the quality of LMX occurring between Sandhya and her different
subordinates.
Would love to receive your responses, here or otherwise!
Cheers!
Roshan
From India, Delhi
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