Hi Team,
Can someone tell me the differences and similarities between a Sales Executive and a Marketing Executive? Which one would be best to designate or recruit for the company's growth? Is there a position that combines both roles?
Regards,
Moushmi
From India, Mumbai
Can someone tell me the differences and similarities between a Sales Executive and a Marketing Executive? Which one would be best to designate or recruit for the company's growth? Is there a position that combines both roles?
Regards,
Moushmi
From India, Mumbai
Dear Moushmi,
I think your company is in dire need of one of these for growth. Let me tell you, actually, both terms are entirely different. The role of a sales executive is to increase sales and generate profit. For example, if your company has excess stock and you need to sell it quickly, you can hire a sales executive. This role is purely sales-oriented. On the other hand, if your company wants to market a product and increase sales volume, you should consider hiring a marketing executive. This is a profit-oriented portfolio.
Before recruiting for the position, conduct some analysis. Typically, large companies tend to hire marketing executives with sales experience. I hope I have explained this in simple terms.
Thanks and regards,
Gopi.k
From India, Chandigarh
I think your company is in dire need of one of these for growth. Let me tell you, actually, both terms are entirely different. The role of a sales executive is to increase sales and generate profit. For example, if your company has excess stock and you need to sell it quickly, you can hire a sales executive. This role is purely sales-oriented. On the other hand, if your company wants to market a product and increase sales volume, you should consider hiring a marketing executive. This is a profit-oriented portfolio.
Before recruiting for the position, conduct some analysis. Typically, large companies tend to hire marketing executives with sales experience. I hope I have explained this in simple terms.
Thanks and regards,
Gopi.k
From India, Chandigarh
Dear firend, Sales executive job will be more into selling kind of things, whereas marketing executive job will be more into marketing nature. Rds, Martin
Can someone tell me the difference and similarities between a Sales Executive and Marketing Executive?
I have listed the difference between the functions. I have also listed the job descriptions for both positions as well as for senior positions. Similar middle management positions exist.
Which one will be best to designate or recruit for the company's growth?
Normally, the Marketing Executive positions carry more importance/weightage.
Is there any position that combines both roles?
Such positions exist but mostly in small to medium-sized companies and also mostly in service business. I have listed a sample position description.
DEFINITION OF MARKETING:
What is Marketing?
It is a process by which:
- one identifies the needs and wants of the people.
- one determines and creates a product/service to meet the needs and wants (PRODUCT).
- one determines a way of taking the product/service to the marketplace (PLACE).
- one determines the way of communicating the product to the marketplace (PROMOTIONS).
- one determines the value for the product (PRICE).
- one determines the people who have needs/wants (PEOPLE) and then creates a transaction for exchanging the product for a value.
- and thus creates satisfaction to the buyer's needs/wants.
Terms to understand:
1. Product/Service means a product or service or idea to satisfy the people's needs/wants.
2. Needs mean when a person feels deprived of something.
3. Wants mean when a person's need is shaped by personality, culture, and knowledge.
4. Value means the benefits that the customer gains from owning and using the product and the cost of the product.
5. Satisfaction means the extent to which a product's perceived performance matches a buyer's expectation.
6. Exchange means the act of obtaining a needed/wanted object by offering something in return.
7. Transactions mean a trade-off between a buyer/seller that involves an exchange at agreed conditions.
Marketing is based on identifying, anticipating, and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care, your brand image, and much more.
DEFINITION OF SALES:
What is Sales?
It is a process by which:
- one identifies the people who have a need (PROSPECTING).
- one determines the needs of the people (NEEDS).
- one determines a way of finding a solution to the prospect's problem (PROPOSE).
- one determines the way of communicating your product as a solution (RECOMMENDING).
- one determines the value for the product for the prospect (ADVOCATING YOUR PRODUCT).
- one sells benefits of the product to the prospect (SELLING BENEFITS) and then creates a transaction for exchanging the product for a value (CLOSING THE SALE) and thus creating customer satisfaction.
Principal Sales Executive,
Position reports to Chief Executive
Primary objective: Develop, direct, and control the sales business strategies and activities for the organization's sales activity to achieve revenue, sales, and profit targets.
Specific accountabilities:
- Direct all sales activities for the achievement of short and long-term business objectives, increased profit, and market control.
- Establish and coordinate the sales objectives, policies, and programs within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.
- Prepare or arrange for the preparation of budgets, reports, and forecasts and ensure they are presented in a timely manner to the Chief Executive.
- Appraise the activities of the sales staff according to overall sales strategies. Monitor and evaluate the performance and the efficiency of staff and procedures.
- Coordinate subordinate staff to optimize the use of human and material resources to achieve goals. Consult with subordinate staff and review recommendations and reports.
- Direct the preparation of operational matters including volume and profit objectives, promotion distribution, pricing, and selling.
- Direct sales activities by setting product mix, geographical sales areas, and customer service standards.
- Control and monitor sales methods, key customer strategies, and arrangements by recommending prices, discount policies, credit arrangements, and conditions of sale.
- Monitor customer service, invoicing, expenditure, payments, and administration costs.
- Direct the development of initiatives such as new products, incentive bonus schemes, and the dropping of unprofitable products.
- Maintain necessary contact and negotiations with major suppliers, key customers, industry associations, and government representatives to achieve the objectives of the division.
- May assist in the direction of merchandising methods and distribution policy.
- Select or approve the selection and training of staff. Establish lines of control and delegate responsibilities to subordinate staff.
- Ensure all the activities of sales comply with relevant Acts, legal demands, and ethical standards.
Matching indicators:
Typically, incumbents would have approximately 15 years' related sales/marketing experience, with national/regional sales managers, customer service, and sales promotion managers reporting to the position.
This position is usually found in organizations employing over 300 staff and in one that is heavily involved in sales. The position has no direct accountabilities in marketing.
Principal Marketing Executive
Position reports to Chief Executive
Primary objective: Develop, direct, and control the organization's marketing business strategies and activities to achieve revenue, sales, and profit targets.
Specific accountabilities:
- Direct all marketing activities for the achievement of short and long-term business objectives, increased profit, and market control.
- Establish and coordinate the marketing objectives, policies, and programs within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.
- Liaise with the sales group in the preparation of the reports, budgets, and forecasts and ensure they are compatible with support sales plans.
- Appraise the activities of the staff according to overall marketing strategies. Monitor and evaluate the performance and the efficiency of staff and procedures.
- Coordinate subordinate staff to optimize the use of human and material resources to achieve goals. Consult with subordinate staff and review recommendations and reports.
- Direct marketing activities by setting product mix.
- Control and monitor marketing methods, key customer strategies, and other arrangements.
- Direct and control marketing by planning or coordinating advertising campaigns and promotional activities, product management, market analysis and research, and other consulting work.
- Direct the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes, and the dropping of unprofitable products.
- Maintain necessary contact with major suppliers, customers, industry associations, and government representatives to achieve the objectives of marketing.
- May direct merchandising methods and distribution policy.
- Select or approve the selection and training of senior staff. Establish lines of control and delegate responsibilities to staff.
- Ensure all the activities of the sales and marketing group comply with relevant Acts, legal demands, and ethical standards.
Matching Indicators:
Typically, incumbents would have 10 to 15 years' related marketing experience, with marketing/group product managers reporting to the position. This position is usually found in organizations employing over 300 staff and which are heavily involved in marketing. The position has no direct accountabilities in sales.
Principal Marketing & Sales Executive
Position reports to Chief Executive
Primary objective: Develop, direct, and control the sales and marketing business strategies and activities of the organization to achieve revenues, sales, and profit targets.
Specific accountabilities:
- Direct the activities of sales and marketing for the achievement of short and long-term business objectives, increased profit, and market control.
- Establish and coordinate the sales and marketing objectives, policies, and programs within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.
- Prepare or arrange for preparation of the budgets, reports, and forecasts and ensure they are presented in a timely manner to the Chief Executive.
- Appraise the activities of the staff according to overall sales and marketing strategies. Monitor and evaluate the performance and the efficiency of staff and procedures.
- Coordinate subordinate staff to optimize the use of human and material resources to achieve goals. Consult with subordinate staff and review recommendations and reports.
- Direct the preparation of operational matters including market research, advertising, promotion, distribution, pricing, and selling.
- Direct sales activities by setting product mix, geographical sales areas, and customer service standards.
- Control and monitor sales methods, key customer strategies, and arrangements by recommending prices and credit arrangements.
- Direct and control marketing by planning and running advertising campaigns and promotional activities, product management, and market analysis and research.
- Monitor customer service, invoicing, payments, and administration costs.
- Direct the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes, and the dropping of unprofitable products.
- Maintain necessary contact with major suppliers, key customers, industry associations, and government representatives to achieve the objectives of the division.
- Select or approve the selection and training of senior staff. Establish lines of control and delegate responsibilities to staff.
- Ensure all the activities of the sales and marketing group comply with relevant Acts, legal demands, and ethical standards.
Matching Indicators:
Typically, incumbents should be senior executives within an organization and have 10 to 15 years' related sales and marketing experience. Marketing/group product managers, national/regional sales managers report to the position.
Normally, this position is found only in medium-sized organizations that are mainly involved in sales and marketing and employ over 150 staff.
Regards,
Leo Lingham
From India, Mumbai
I have listed the difference between the functions. I have also listed the job descriptions for both positions as well as for senior positions. Similar middle management positions exist.
Which one will be best to designate or recruit for the company's growth?
Normally, the Marketing Executive positions carry more importance/weightage.
Is there any position that combines both roles?
Such positions exist but mostly in small to medium-sized companies and also mostly in service business. I have listed a sample position description.
DEFINITION OF MARKETING:
What is Marketing?
It is a process by which:
- one identifies the needs and wants of the people.
- one determines and creates a product/service to meet the needs and wants (PRODUCT).
- one determines a way of taking the product/service to the marketplace (PLACE).
- one determines the way of communicating the product to the marketplace (PROMOTIONS).
- one determines the value for the product (PRICE).
- one determines the people who have needs/wants (PEOPLE) and then creates a transaction for exchanging the product for a value.
- and thus creates satisfaction to the buyer's needs/wants.
Terms to understand:
1. Product/Service means a product or service or idea to satisfy the people's needs/wants.
2. Needs mean when a person feels deprived of something.
3. Wants mean when a person's need is shaped by personality, culture, and knowledge.
4. Value means the benefits that the customer gains from owning and using the product and the cost of the product.
5. Satisfaction means the extent to which a product's perceived performance matches a buyer's expectation.
6. Exchange means the act of obtaining a needed/wanted object by offering something in return.
7. Transactions mean a trade-off between a buyer/seller that involves an exchange at agreed conditions.
Marketing is based on identifying, anticipating, and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care, your brand image, and much more.
DEFINITION OF SALES:
What is Sales?
It is a process by which:
- one identifies the people who have a need (PROSPECTING).
- one determines the needs of the people (NEEDS).
- one determines a way of finding a solution to the prospect's problem (PROPOSE).
- one determines the way of communicating your product as a solution (RECOMMENDING).
- one determines the value for the product for the prospect (ADVOCATING YOUR PRODUCT).
- one sells benefits of the product to the prospect (SELLING BENEFITS) and then creates a transaction for exchanging the product for a value (CLOSING THE SALE) and thus creating customer satisfaction.
Principal Sales Executive,
Position reports to Chief Executive
Primary objective: Develop, direct, and control the sales business strategies and activities for the organization's sales activity to achieve revenue, sales, and profit targets.
Specific accountabilities:
- Direct all sales activities for the achievement of short and long-term business objectives, increased profit, and market control.
- Establish and coordinate the sales objectives, policies, and programs within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.
- Prepare or arrange for the preparation of budgets, reports, and forecasts and ensure they are presented in a timely manner to the Chief Executive.
- Appraise the activities of the sales staff according to overall sales strategies. Monitor and evaluate the performance and the efficiency of staff and procedures.
- Coordinate subordinate staff to optimize the use of human and material resources to achieve goals. Consult with subordinate staff and review recommendations and reports.
- Direct the preparation of operational matters including volume and profit objectives, promotion distribution, pricing, and selling.
- Direct sales activities by setting product mix, geographical sales areas, and customer service standards.
- Control and monitor sales methods, key customer strategies, and arrangements by recommending prices, discount policies, credit arrangements, and conditions of sale.
- Monitor customer service, invoicing, expenditure, payments, and administration costs.
- Direct the development of initiatives such as new products, incentive bonus schemes, and the dropping of unprofitable products.
- Maintain necessary contact and negotiations with major suppliers, key customers, industry associations, and government representatives to achieve the objectives of the division.
- May assist in the direction of merchandising methods and distribution policy.
- Select or approve the selection and training of staff. Establish lines of control and delegate responsibilities to subordinate staff.
- Ensure all the activities of sales comply with relevant Acts, legal demands, and ethical standards.
Matching indicators:
Typically, incumbents would have approximately 15 years' related sales/marketing experience, with national/regional sales managers, customer service, and sales promotion managers reporting to the position.
This position is usually found in organizations employing over 300 staff and in one that is heavily involved in sales. The position has no direct accountabilities in marketing.
Principal Marketing Executive
Position reports to Chief Executive
Primary objective: Develop, direct, and control the organization's marketing business strategies and activities to achieve revenue, sales, and profit targets.
Specific accountabilities:
- Direct all marketing activities for the achievement of short and long-term business objectives, increased profit, and market control.
- Establish and coordinate the marketing objectives, policies, and programs within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.
- Liaise with the sales group in the preparation of the reports, budgets, and forecasts and ensure they are compatible with support sales plans.
- Appraise the activities of the staff according to overall marketing strategies. Monitor and evaluate the performance and the efficiency of staff and procedures.
- Coordinate subordinate staff to optimize the use of human and material resources to achieve goals. Consult with subordinate staff and review recommendations and reports.
- Direct marketing activities by setting product mix.
- Control and monitor marketing methods, key customer strategies, and other arrangements.
- Direct and control marketing by planning or coordinating advertising campaigns and promotional activities, product management, market analysis and research, and other consulting work.
- Direct the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes, and the dropping of unprofitable products.
- Maintain necessary contact with major suppliers, customers, industry associations, and government representatives to achieve the objectives of marketing.
- May direct merchandising methods and distribution policy.
- Select or approve the selection and training of senior staff. Establish lines of control and delegate responsibilities to staff.
- Ensure all the activities of the sales and marketing group comply with relevant Acts, legal demands, and ethical standards.
Matching Indicators:
Typically, incumbents would have 10 to 15 years' related marketing experience, with marketing/group product managers reporting to the position. This position is usually found in organizations employing over 300 staff and which are heavily involved in marketing. The position has no direct accountabilities in sales.
Principal Marketing & Sales Executive
Position reports to Chief Executive
Primary objective: Develop, direct, and control the sales and marketing business strategies and activities of the organization to achieve revenues, sales, and profit targets.
Specific accountabilities:
- Direct the activities of sales and marketing for the achievement of short and long-term business objectives, increased profit, and market control.
- Establish and coordinate the sales and marketing objectives, policies, and programs within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.
- Prepare or arrange for preparation of the budgets, reports, and forecasts and ensure they are presented in a timely manner to the Chief Executive.
- Appraise the activities of the staff according to overall sales and marketing strategies. Monitor and evaluate the performance and the efficiency of staff and procedures.
- Coordinate subordinate staff to optimize the use of human and material resources to achieve goals. Consult with subordinate staff and review recommendations and reports.
- Direct the preparation of operational matters including market research, advertising, promotion, distribution, pricing, and selling.
- Direct sales activities by setting product mix, geographical sales areas, and customer service standards.
- Control and monitor sales methods, key customer strategies, and arrangements by recommending prices and credit arrangements.
- Direct and control marketing by planning and running advertising campaigns and promotional activities, product management, and market analysis and research.
- Monitor customer service, invoicing, payments, and administration costs.
- Direct the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes, and the dropping of unprofitable products.
- Maintain necessary contact with major suppliers, key customers, industry associations, and government representatives to achieve the objectives of the division.
- Select or approve the selection and training of senior staff. Establish lines of control and delegate responsibilities to staff.
- Ensure all the activities of the sales and marketing group comply with relevant Acts, legal demands, and ethical standards.
Matching Indicators:
Typically, incumbents should be senior executives within an organization and have 10 to 15 years' related sales and marketing experience. Marketing/group product managers, national/regional sales managers report to the position.
Normally, this position is found only in medium-sized organizations that are mainly involved in sales and marketing and employ over 150 staff.
Regards,
Leo Lingham
From India, Mumbai
Looking for something specific? - Join & Be Part Of Our Community and get connected with the right people who can help. Our AI-powered platform provides real-time fact-checking, peer-reviewed insights, and a vast historical knowledge base to support your search.