Hi all,

We have defined values and a culture aligned with our company vision and mission. Now we want all our employees to understand the company culture. We have conducted classroom sessions to communicate the identified values. What are other innovative ways to roll out the culture?

Thank you.

From India, Pen
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Dear Aparna,

It is a matter of appreciation to note that you have communicated the company's values, vision, and mission. Very few companies do that. To increase awareness of all these, you have conducted the classroom session.

Hereafter, your company's managers need to live by the values. Before making any decision, each manager must consider whether his/her action or decision is consistent with the values. If their actions or decisions are contrary to the company's values, then employees could lose faith in them, and they could start laughing behind their backs at the inconsistency.

Henceforth, in each induction training, include a topic on all these and inform newcomers. Provide examples of managers and how they have lived by the values. Homegrown examples are far more important than just talking about Dhirubhai Ambani or Bill Gates.

Now, your management has the responsibility to demonstrate that they are steering the enterprise according to the vision and mission of the organization. I once came across an incident shared by my client's HR Manager. They had conducted an Employee Satisfaction Survey (ESS). In response to the questionnaire circulated by management, one employee wrote, "Just check whether your management style aligns with the vision and mission of the company." No need to mention that the management was embarrassed!

Hereafter, your management can notify through office circulars what steps they are taking to implement their vision. This is important.

Your final question is, "What are the other innovative ways to promote culture?" Well, friend, an organization's culture is not like a carpet that can be unrolled when needed. Whether you like it or not, culture already exists. The personality of a person is the organization's culture to the company. Can you separate a person's personality from the person?

To foster the organization's culture, I recommend checking Google for "What is the Cultural Web?" Many articles are available on the internet regarding organizational culture. You need to continuously work on each component of the cultural web. This is an ongoing process and cannot be equated with an event that is conducted once in a while.

All the best!

Dinesh Divekar

From India, Bangalore
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