Hi all,
My company asked me to develop some questionnaires. One is for employee feedback about the company. What we need is the feedback of the employees about the company's products, services, and technologies, not about HR practices and policies. I searched through Google to find some samples but could only find employee feedback samples about the company's HR practices.
Similarly, I need a customer feedback form about the company.
The outcome of the survey should provide answers to the following questions, for both employee feedback and customer feedback:
- What should the company stop doing?
- What should the company start doing?
- What should the company continue doing?
I am not able to start with this. If anybody can help me in this regard, it would be a great pleasure.
Thanks and Regards,
Shaan.
From India, Bengaluru
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My company asked me to develop some questionnaires. One is for employee feedback about the company. What we need is the feedback of the employees about the company's products, services, and technologies, not about HR practices and policies. I searched through Google to find some samples but could only find employee feedback samples about the company's HR practices.
Similarly, I need a customer feedback form about the company.
The outcome of the survey should provide answers to the following questions, for both employee feedback and customer feedback:
- What should the company stop doing?
- What should the company start doing?
- What should the company continue doing?
I am not able to start with this. If anybody can help me in this regard, it would be a great pleasure.
Thanks and Regards,
Shaan.
From India, Bengaluru
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Dear Shaan,
You have asked about the feedback from the employees about the company's product. But then what is the product? Secondly, are the employees also users of the product? If not, then how does their feedback matter?
As far as customers' feedback is concerned, again it depends on the end-user. Are you directly selling to the end-user or through a wholesaler, retailer, distributor, stockist, etc.? Secondly, how come your company is surviving without taking feedback from the customer?
Lastly, as far as the three questions that you have asked, these pertain to the "Business Strategy." Why would customers tell you what your company should do and what you should not do? You have been using laptops, computers, mobile phones, etc. at home, you have been using TV sets, refrigerators, dining tables, etc. Has any company approached you at any time as to what they should be doing and what they should not be doing? To get replies to these questions, you need to study the market environment, industrial environment, your business rivals, etc.
I think what you need to do is "Strategic Analysis of the Enterprise". In this analysis, you get a structured questionnaire. Through this structured questionnaire, the company identifies the risks associated with your industry in general and your company in particular. The outcome of this risk assessment will give you replies on what your company should be doing and what should not be doing. I provide training and consulting on this subject. Click on the hyperlink to know more about my services.
My last observation is that people spend years together in their respective industries but are unable to identify risks or execute and develop proper business strategies. The downfall of Kodak, Nokia, etc., is a case in point.
Thanks,
Dinesh Divekar
+91-9900155394
From India, Bangalore
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8219You have asked about the feedback from the employees about the company's product. But then what is the product? Secondly, are the employees also users of the product? If not, then how does their feedback matter?
As far as customers' feedback is concerned, again it depends on the end-user. Are you directly selling to the end-user or through a wholesaler, retailer, distributor, stockist, etc.? Secondly, how come your company is surviving without taking feedback from the customer?
Lastly, as far as the three questions that you have asked, these pertain to the "Business Strategy." Why would customers tell you what your company should do and what you should not do? You have been using laptops, computers, mobile phones, etc. at home, you have been using TV sets, refrigerators, dining tables, etc. Has any company approached you at any time as to what they should be doing and what they should not be doing? To get replies to these questions, you need to study the market environment, industrial environment, your business rivals, etc.
I think what you need to do is "Strategic Analysis of the Enterprise". In this analysis, you get a structured questionnaire. Through this structured questionnaire, the company identifies the risks associated with your industry in general and your company in particular. The outcome of this risk assessment will give you replies on what your company should be doing and what should not be doing. I provide training and consulting on this subject. Click on the hyperlink to know more about my services.
My last observation is that people spend years together in their respective industries but are unable to identify risks or execute and develop proper business strategies. The downfall of Kodak, Nokia, etc., is a case in point.
Thanks,
Dinesh Divekar
+91-9900155394
From India, Bangalore
Acknowledge(0)Amend(0)
Hi Shahar,
Thank you for your feedback. Our core business is sanitary hardware, and it is a small company with 100-150 employees. The company is planning a large expansion in the near future. I recently joined as the HR manager, so I am not fully aware of the customers and all the products. Even though employees are not users of the products, I believe they may have valuable suggestions regarding the business and necessary product changes.
I have an important question: as the HR manager of the company, how should I handle these situations? Am I expected to deal with customer-related tasks?
Regards,
Shahar
From India, Bengaluru
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Thank you for your feedback. Our core business is sanitary hardware, and it is a small company with 100-150 employees. The company is planning a large expansion in the near future. I recently joined as the HR manager, so I am not fully aware of the customers and all the products. Even though employees are not users of the products, I believe they may have valuable suggestions regarding the business and necessary product changes.
I have an important question: as the HR manager of the company, how should I handle these situations? Am I expected to deal with customer-related tasks?
Regards,
Shahar
From India, Bengaluru
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Dear Shaan,
As far as employees are concerned, you might encourage them to give suggestions on product improvement or process enhancement. Tell the Production Department to conduct the "Value Engineering" or form a committee to engage in value engineering.
Regarding the introduction of a new product line, that falls under the responsibility of the marketing department. You mentioned, "Still, what I feel is they may have some suggestions about the business and changes needed in the product." In that scenario, conduct a brainstorming session. Invite employees from various departments such as production, marketing, purchasing, R&D, etc., and explore if any better ideas emerge. The outcome may involve improving the existing product or potentially introducing a new product line. However, considering the product line for 2021 or 2022, who will strategize for that? To determine the future direction, a session on business strategy is essential.
Regarding your last question on whether you should be involved in this being from HR, it's a common doubt for any HR professional. Nonetheless, if you engage, you will grasp the customers' needs which can aid in recruitment, employee training, etc. Alternatively, this responsibility typically lies with the marketing department. Within the marketing department, there is a segment dedicated to "Market Research." Your management assigned you this task presumably due to the absence of dedicated personnel for market research. You can engage your employees in enhancing the product line or the product itself. However, be prepared for the potential mismatch between market requirements and employee proposals.
Thanks,
Dinesh Divekar
From India, Bangalore
Acknowledge(0)Amend(0)
As far as employees are concerned, you might encourage them to give suggestions on product improvement or process enhancement. Tell the Production Department to conduct the "Value Engineering" or form a committee to engage in value engineering.
Regarding the introduction of a new product line, that falls under the responsibility of the marketing department. You mentioned, "Still, what I feel is they may have some suggestions about the business and changes needed in the product." In that scenario, conduct a brainstorming session. Invite employees from various departments such as production, marketing, purchasing, R&D, etc., and explore if any better ideas emerge. The outcome may involve improving the existing product or potentially introducing a new product line. However, considering the product line for 2021 or 2022, who will strategize for that? To determine the future direction, a session on business strategy is essential.
Regarding your last question on whether you should be involved in this being from HR, it's a common doubt for any HR professional. Nonetheless, if you engage, you will grasp the customers' needs which can aid in recruitment, employee training, etc. Alternatively, this responsibility typically lies with the marketing department. Within the marketing department, there is a segment dedicated to "Market Research." Your management assigned you this task presumably due to the absence of dedicated personnel for market research. You can engage your employees in enhancing the product line or the product itself. However, be prepared for the potential mismatch between market requirements and employee proposals.
Thanks,
Dinesh Divekar
From India, Bangalore
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