2Fight The Recession Fear
When you sell during a recession you are an advocate of hope.
In a time when companies are cutting back, your job is to encourage investment, and as result sales. You know that companies that invest during recessions gain tremendous advantage over competition.
The case studies are numerous and researches from past recessions have documented this fact.
Most of your clients will go along with the herd mentally and cut back like a stampede of sheep. Why don't more companies take advantage of a proven strategy for success?
The reason is fear, and not just any fear, it is the fear of the crowd.
Dr. Gregory Berns, a neuroeconomist at EmoryUniversity in Atlanta put subjects in magnetic resonance imaging (MRI) scanners and watched their brain activation as they responded to different scenarios.
Among the findings:
1. The brain’s “fear center” lights up when people are uncertain
2. The "fear center" is also activated when people behaved in contradiction to a group they felt part of.
Dr. Berns may have just found the roots of the "mob mentality," a fear driven, often irrational response that groups have to uncertainly.
Recessions create tremendous uncertainty, then the fear and group mentality take over.
And, when you sell in a recession you can over come recession fear in two ways:
1. Help your clients understand that recessions are a natural cyclical phase of a healthy economy and that all recessions end.
2. Counter fear with more proof.
When you are on a call, you will need more factual support than normal. You may need to prove your value over and over again. You may need more documentation or research to document your competitive claims. It will take longer to make a sale. However, when you succeed you don't just sell a product, you sell hope.
So, Sharpen Your Selling Skills to hit the bull’s eye in sales targets!
To make your Sales Position SAFE during recession which could be the safest bet even as re-training may help to remain employed.
Act Now! Empower yourself with the secrets to SMART Selling irrespective of any economic condition. Enroll NOW for the 2 day program on “Sales Breakdown or Breakthrough in difficult Times” power packed highly experiential, fun filled and interactive intervention on Feb 6th / 7th at Bangalore.
To customise the same program for your company do feel free to contact me for any further queries.
Thanks and Regards,
Ramaa Shankar
Mail:ramaa@oscarmurphy.com
www.oscarmurphy.com
ph:080-41161534/35
From Nigeria
Very informative indeed! Makes perfect sense. You will get more info with this download now.It is just the kind of information you were looking for!
From India, Bangalore
From India, Bangalore
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Feel free to call me on 09901983545 for sales oxygen!
From India, Bangalore
Feel free to call me on 09901983545 for sales oxygen!
From India, Bangalore
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