hi all,
i'm sorry for posting this qury of mine here since it is related to advertising... but i had already posted it in citesales.com... but to no avail... nobody respondeed.. maybe coz there r vry few members there...
plz at least do respond to the poll even if u dont respond to this query.
i hav to prepare a writeup on 'In-film & In-serial Advertising' for my Advertising class. plz give ur views on the same topic.
let me clarify the topic by giving few examples. example of in-film advertising can be 'Hum Tum'. in that movie, saif ali khan was a cartoonist in Times of India. example of in-serial advertising can be the serial 'Jassi Jaisi Koi Nahi'. in that serial, the cresit for jassi's make-over goes to VLCC, Bausch & Laumb etc. etc.
plz respond to the poll n giv ur views on the topic. even if u people dont hav any concern with marketing, then also plz respond, since nobody is untouched from the world of ads, all thanx to media.
thanx
regards,
Reena
From India, Mumbai
5i'm sorry for posting this qury of mine here since it is related to advertising... but i had already posted it in citesales.com... but to no avail... nobody respondeed.. maybe coz there r vry few members there...
plz at least do respond to the poll even if u dont respond to this query.
i hav to prepare a writeup on 'In-film & In-serial Advertising' for my Advertising class. plz give ur views on the same topic.
let me clarify the topic by giving few examples. example of in-film advertising can be 'Hum Tum'. in that movie, saif ali khan was a cartoonist in Times of India. example of in-serial advertising can be the serial 'Jassi Jaisi Koi Nahi'. in that serial, the cresit for jassi's make-over goes to VLCC, Bausch & Laumb etc. etc.
plz respond to the poll n giv ur views on the topic. even if u people dont hav any concern with marketing, then also plz respond, since nobody is untouched from the world of ads, all thanx to media.
thanx
regards,
Reena
From India, Mumbai
Hi Reena
CiteHR Rocks.... Give some time CiteSALES will also start rocking
As for In-serial and In Movie Advertising
I agree that these are good mediums to advertise and TOI had done it quite nicely in Humtum
Coca-Cola with Hritik Roshan in Couple of Films, Bournvita in Koi Mil Gaya, Rajdoot in Hero...
However, when it comes to TV serials... these people are over doing it...
Showing a showroom or using of product is okay, but if the story is twisted and lengthened to promote a particular brand [jassi jaisi koi nahin] it is not acceptable
The Serials and Films are suppose to Entertain people, if they can promote a product without hampering the Entertainment Aspects it is acceptable, but while promoting a brand the serials and films become boring, it is not acceptable...
From India, Ahmadabad
CiteHR Rocks.... Give some time CiteSALES will also start rocking
As for In-serial and In Movie Advertising
I agree that these are good mediums to advertise and TOI had done it quite nicely in Humtum
Coca-Cola with Hritik Roshan in Couple of Films, Bournvita in Koi Mil Gaya, Rajdoot in Hero...
However, when it comes to TV serials... these people are over doing it...
Showing a showroom or using of product is okay, but if the story is twisted and lengthened to promote a particular brand [jassi jaisi koi nahin] it is not acceptable
The Serials and Films are suppose to Entertain people, if they can promote a product without hampering the Entertainment Aspects it is acceptable, but while promoting a brand the serials and films become boring, it is not acceptable...
From India, Ahmadabad
hi azmal,
thanx for responding... i totally agree wid u... citehr rocksssssssss....
thanx for sharing ur views.... but dnt u think that apart frm serials, sometimes in movies also, all this is overdone...
all other members, plz do provide ur inputs also.
regards,
Reena
From India, Mumbai
thanx for responding... i totally agree wid u... citehr rocksssssssss....
thanx for sharing ur views.... but dnt u think that apart frm serials, sometimes in movies also, all this is overdone...
all other members, plz do provide ur inputs also.
regards,
Reena
From India, Mumbai
Hi Reena
Till date I have not seen a movie which has overdone the advertising... Anyway I don't see much movies... If you can give me a couple of names
Some of the movies which do brand promotion are 007-James Bond Movies which promotes BMW vehicles.... plus couple of other brands such as OMEGA watches.... But essentially they don't disturb the story nor the character....
In some of the Indian serials recently, what we have seen is that the Story and screenplay is specially changed for promoting a product / brand, which I believe should not be done....
Anything which deviates from its core purpose [movies/serials for entertainment] would not succeed in longrun...
From India, Ahmadabad
Till date I have not seen a movie which has overdone the advertising... Anyway I don't see much movies... If you can give me a couple of names
Some of the movies which do brand promotion are 007-James Bond Movies which promotes BMW vehicles.... plus couple of other brands such as OMEGA watches.... But essentially they don't disturb the story nor the character....
In some of the Indian serials recently, what we have seen is that the Story and screenplay is specially changed for promoting a product / brand, which I believe should not be done....
Anything which deviates from its core purpose [movies/serials for entertainment] would not succeed in longrun...
From India, Ahmadabad
Yeah! I agree with Azmal.. Anything which is done within limits is acceptable.
For eg. If u watch curent serial Kareena- Kareena, She uses one line "Kyon ho gaya na kuch ekdam alag.. something of this sort for a candy".. it doesn't distract viewers attention and flow of the serial.
From India, Ahmadabad
For eg. If u watch curent serial Kareena- Kareena, She uses one line "Kyon ho gaya na kuch ekdam alag.. something of this sort for a candy".. it doesn't distract viewers attention and flow of the serial.
From India, Ahmadabad
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