Hi,
This query is for my friend, who is an accounting & finance graduate, MBA-in Finance with work experience of 2.5 yrs in finance. He has got inclined towards marketing as his 40 % job was related to marketing & PR. Now he wants to make career in marketing and is working as Business development Executive since 6 months. Should he take up some course in marketing simultaneously to have a strong stand in Indian and overseas job market of one year any PG /Diploma or do master’s in marketing? To grow faster, degree would help or only work exp would suffice. Please advice. Thanks in advance.
Regards,
Sara
From India, Mumbai
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15This query is for my friend, who is an accounting & finance graduate, MBA-in Finance with work experience of 2.5 yrs in finance. He has got inclined towards marketing as his 40 % job was related to marketing & PR. Now he wants to make career in marketing and is working as Business development Executive since 6 months. Should he take up some course in marketing simultaneously to have a strong stand in Indian and overseas job market of one year any PG /Diploma or do master’s in marketing? To grow faster, degree would help or only work exp would suffice. Please advice. Thanks in advance.
Regards,
Sara
From India, Mumbai
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Hi Sara,
Yes, definitely, he must look for a course that will give him knowledge and understanding, enhancing his skills. Since you mentioned that he has been working as a Business Development Executive for the last six months and has an interest in this field, now is the right time for him to take steps in that direction.
Encourage him to consider enrolling in a distance marketing and business development course or a PG Diploma. This will provide him with the precise guidance he needs to establish himself and advance his career in this field. Through this program, he will learn what strategies work and what doesn't, enabling him to acquire the essential Business Management and Development Skills. Moreover, this course will teach him how to create a marketing plan aligned with business objectives, sales strategies, and the confidence necessary to build a referral network for long-term success.
He can pursue this opportunity with any reputable university.
From India, Gurgaon
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Yes, definitely, he must look for a course that will give him knowledge and understanding, enhancing his skills. Since you mentioned that he has been working as a Business Development Executive for the last six months and has an interest in this field, now is the right time for him to take steps in that direction.
Encourage him to consider enrolling in a distance marketing and business development course or a PG Diploma. This will provide him with the precise guidance he needs to establish himself and advance his career in this field. Through this program, he will learn what strategies work and what doesn't, enabling him to acquire the essential Business Management and Development Skills. Moreover, this course will teach him how to create a marketing plan aligned with business objectives, sales strategies, and the confidence necessary to build a referral network for long-term success.
He can pursue this opportunity with any reputable university.
From India, Gurgaon
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Hi,
Marketing is purely a numbers game of influence. A person needs to have overall knowledge of the product, the market, competitors, and high negotiation skills.
I opine that instead of going for MBAs, it's better to attend some certificate courses or training programs in Business Development, Sales, or Marketing. Having thorough knowledge of the product and market makes sense. Employers look at how much business has been done in a month, week, or day, the aging of debtors, amount collected, percentage of commission offered, retention of existing customers, acquisition of new customers, enhancement of the company's image in the market, execution of business promotion activities, and the business generated from these activities.
Factors such as increment, incentives, and sales bonuses received are important for the employees.
Regards,
Kamesh
From India, Hyderabad
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Marketing is purely a numbers game of influence. A person needs to have overall knowledge of the product, the market, competitors, and high negotiation skills.
I opine that instead of going for MBAs, it's better to attend some certificate courses or training programs in Business Development, Sales, or Marketing. Having thorough knowledge of the product and market makes sense. Employers look at how much business has been done in a month, week, or day, the aging of debtors, amount collected, percentage of commission offered, retention of existing customers, acquisition of new customers, enhancement of the company's image in the market, execution of business promotion activities, and the business generated from these activities.
Factors such as increment, incentives, and sales bonuses received are important for the employees.
Regards,
Kamesh
From India, Hyderabad
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Dear Mr. AK Arora & Mr. Kamesh,
Thank you very much for your reply. I completely agree with you both. MET College Bandra, Mumbai, offers a specialized diploma course in marketing management for one year, which includes the following subjects:
Semester I:
1. Perspective Management
2. Effective Communication
3. Professional Skills Development
4. Marketing Management
5. Product & Services Management
6. Buyer Behaviour
Semester II:
7. Integrated Marketing Communications
8. Sales & Distribution Management
9. International Marketing
10. Marketing Research
11. B2B and Customer Relationship Management.
Please advise me on whether he should pursue this course or consider something else. Is this the right option for him?
Your assistance is greatly appreciated. Thank you in anticipation.
Regards,
Sara
From India, Mumbai
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Thank you very much for your reply. I completely agree with you both. MET College Bandra, Mumbai, offers a specialized diploma course in marketing management for one year, which includes the following subjects:
Semester I:
1. Perspective Management
2. Effective Communication
3. Professional Skills Development
4. Marketing Management
5. Product & Services Management
6. Buyer Behaviour
Semester II:
7. Integrated Marketing Communications
8. Sales & Distribution Management
9. International Marketing
10. Marketing Research
11. B2B and Customer Relationship Management.
Please advise me on whether he should pursue this course or consider something else. Is this the right option for him?
Your assistance is greatly appreciated. Thank you in anticipation.
Regards,
Sara
From India, Mumbai
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