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What do you think about this? Will CSR increase the brand strength, positive or negative? in terms of methodology, which one should I do?
From Switzerland, Montreux
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It will increase the Brand value provided done through proper methodology. Chose one subject matter narrowing down and making it specific will help to focus on the matter properly.
From India, Guwahati
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Thank you. My topic is "The study of the impact of CSR on hotels' branding". However, I am considering narrowing it down to the impact of CSR on hotels' brand strength. I am still searching for sources that can assist me in completing this research paper.

There are only a few sources available on CSR's impact on hotel branding, so I hope to find more. God bless me in this endeavor.

From Switzerland, Montreux
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One 3star hotel at Guwahati have branded their hotel on the theme Save Rhino from poaching and accordinly engraved Rhino works on the Outside wall. CSR + Branding
From India, Guwahati
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Dear Piolabbean,

The hotel may cover the local village's health needs; they may conduct health camps regularly to boost their image. They may freely allot their meeting hall to organize meetings on social causes. Some free education or job fairs could also be considered.

S. Sethupathy

From India, Coimbatore
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Thank you to both of you. Bose, which hotel do you mean? I still need to narrow down to one specific hotel for my dissertation. Do you know which hotel?

Thanks, Sethupathy. In terms of what the company does for social needs, it will be the definition of CSR activities. I am looking for literature reviews to support that it will be the positive impact of CSR on branding. It's very complex and detailed. I am stuck in the methodology part...

From Switzerland, Montreux
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