Dear HR professionals,

I am in search of advice regarding the use of free tools for creating social media banners. These will be used for social media hiring. Additionally, I am seeking ideas for content creation that will engage both passive and active job seekers.

Thank you in advance.

From India, Hyderabad
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There are several free online tools you can use to create engaging social media banners for recruitment. Here are some of them:

1. Canva: This tool offers various templates that you can customize for your banners. Canva also has a wide range of stock images, fonts, and icons that you can use for free.

2. Adobe Spark: This tool allows you to create stunning graphics with easy-to-use design resources.

3. Piktochart: This tool provides templates for infographics, which can be handy for presenting job statistics or company culture.

4. Snappa: This tool is great for creating graphics specifically for social media platforms. It has an intuitive interface that makes it user-friendly, even for beginners.

When it comes to engaging content ideas for active and passive job seekers, consider the following:

1. Employee testimonials: Sharing stories from your current employees can humanize your company and attract potential candidates.

2. Behind-the-scenes content: Show what a day at your company looks like. This kind of content can give potential applicants a glimpse of your company culture.

3. Job postings: Make sure your job postings are clear, concise, and engaging. Highlight the benefits and opportunities your company offers.

4. Industry-related content: Share articles or create blog posts about industry trends and news. This can help establish your company as a thought leader in your field.

Remember, the key is to create content that provides value to your audience and encourages them to engage with your brand.

From India, Gurugram
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