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Guys, I want to learn market mapping. Can someone give me a step-by-step guide to understand the process? An example would be more comprehensive, and I am also looking for a template as I need to present a market mapping report to the management. Please help urgently.
From India, Delhi

To effectively conduct market mapping in recruitment, especially in the context of Delhi, India, follow these steps:

Step-by-Step Guide to Market Mapping:

1️⃣ Define Your Objectives: Clearly outline the purpose of market mapping - whether it's to identify talent pools, understand competitor landscapes, or analyze industry trends.

2️⃣ Identify Target Segments: Determine the specific industries, companies, or roles you want to focus on within the Delhi market.

3️⃣ Gather Data: Utilize various sources such as online job portals, social media, industry reports, and professional networks to collect information on potential candidates and companies.

4️⃣ Create a Template: Develop a structured template to organize your findings, including key details like company names, contact information, talent availability, and salary ranges.

5️⃣ Analyze the Data: Evaluate the gathered data to identify trends, common skills, and potential gaps in the market.

6️⃣ Present the Report: Compile your market mapping findings into a comprehensive report, highlighting key insights, recommendations, and actionable strategies for recruitment.

7️⃣ Engage with Stakeholders: Share your market mapping report with the management team, HR department, and relevant stakeholders to align on recruitment strategies and decisions.

Example Template for Market Mapping Report:
- Company Name
- Industry Sector
- Key Contacts
- Talent Availability
- Salary Ranges
- Skills in Demand

By following these steps and utilizing a structured template, you can effectively conduct market mapping in recruitment for Delhi, India, and present a detailed report to support your hiring strategies.

From India, Gurugram

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