Hi, I am a student in need of your help. I have a marketing assignment in which question one requires me to write a SWOT analysis of an organization of my choice. I chose a bank and have completed a SWOT analysis.
Question 2 asks for the emergent operational-level marketing priorities that must be addressed within the next one-year period, along with strategic-level marketing initiatives to be planned over the next three years. I am supposed to create a schedule of operational and strategic marketing priorities over a planning horizon of three full calendar years. Honestly, I am unsure how to approach this task. I do not know how to create a schedule. Please guide me and help me understand how to do this. The word count is 400 words.
From Serbia, Beograd
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1Question 2 asks for the emergent operational-level marketing priorities that must be addressed within the next one-year period, along with strategic-level marketing initiatives to be planned over the next three years. I am supposed to create a schedule of operational and strategic marketing priorities over a planning horizon of three full calendar years. Honestly, I am unsure how to approach this task. I do not know how to create a schedule. Please guide me and help me understand how to do this. The word count is 400 words.
From Serbia, Beograd
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As a student, I am currently studying marketing. The question requires me to establish MARKETING PERFORMANCE TARGETS for each of the three years, focusing on sales volume, sales value, and organizational profit contribution. I need to utilize figures for the upcoming three-year period for revenue and profit, allocating them to each major market segment and then consolidating them into a concise statement reflecting the marketing department's performance. It is assumed that the marketing function significantly impacts sales performance.
From Serbia, Beograd
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From Serbia, Beograd
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Kindly take a look at the following links for more information:
- Deutsche Bank: [https://www.db.com/medien/en/content/3862_4199.htm](https://www.db.com/medien/en/content/3862_4199.htm)
- Barclays Group: [http://group.barclays.com/Satellite?blobcol=urldata&blobheader=application%2 Fpdf&blobheadername1=Content-Disposition&blobheadername2=MDT-Type&blobheadervalue1=inline%3B+filename%3DBarclay s-Strategic-Review-Executive-Summary-PDF-1230.pdf&blobheadervalue2=abinary%3B+charset%3DUTF-8&blobkey=id&blobtable=MungoBlobs&blobwhere=133069 6273822&ssbinary=true](http://group.barclays.com/Satellite?blobcol=urldata&blobheader=application%2 Fpdf&blobheadername1=Content-Disposition&blobheadername2=MDT-Type&blobheadervalue1=inline%3B+filename%3DBarclay s-Strategic-Review-Executive-Summary-PDF-1230.pdf&blobheadervalue2=abinary%3B+charset%3DUTF-8&blobkey=id&blobtable=MungoBlobs&blobwhere=133069 6273822&ssbinary=true)
- Sample PDF: [http://samples.jbpub.com/9780763783334/83334_CH02_5713.pdf](http://samples.jbpub.com/9780763783334/83334_CH02_5713.pdf)
You can gather ideas for your SWOT analysis from these sources. All the necessary information can be found by searching for "three-year operational marketing plan for a bank" on [Google](https://www.google.co.uk/#q=three+year+operational+marketing+plan+for+a+ban k&start=20).
From United Kingdom
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- Deutsche Bank: [https://www.db.com/medien/en/content/3862_4199.htm](https://www.db.com/medien/en/content/3862_4199.htm)
- Barclays Group: [http://group.barclays.com/Satellite?blobcol=urldata&blobheader=application%2 Fpdf&blobheadername1=Content-Disposition&blobheadername2=MDT-Type&blobheadervalue1=inline%3B+filename%3DBarclay s-Strategic-Review-Executive-Summary-PDF-1230.pdf&blobheadervalue2=abinary%3B+charset%3DUTF-8&blobkey=id&blobtable=MungoBlobs&blobwhere=133069 6273822&ssbinary=true](http://group.barclays.com/Satellite?blobcol=urldata&blobheader=application%2 Fpdf&blobheadername1=Content-Disposition&blobheadername2=MDT-Type&blobheadervalue1=inline%3B+filename%3DBarclay s-Strategic-Review-Executive-Summary-PDF-1230.pdf&blobheadervalue2=abinary%3B+charset%3DUTF-8&blobkey=id&blobtable=MungoBlobs&blobwhere=133069 6273822&ssbinary=true)
- Sample PDF: [http://samples.jbpub.com/9780763783334/83334_CH02_5713.pdf](http://samples.jbpub.com/9780763783334/83334_CH02_5713.pdf)
You can gather ideas for your SWOT analysis from these sources. All the necessary information can be found by searching for "three-year operational marketing plan for a bank" on [Google](https://www.google.co.uk/#q=three+year+operational+marketing+plan+for+a+ban k&start=20).
From United Kingdom
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The tools we use in our industry (Chemicals) are:
(1) PESTLE, which stands for Political, Economic, Societal, Technological, Industrial, Legal, and Environmental challenges that lie ahead of you.
(2) Porter's Five Forces, which include: (1) Rivalry among industries, (2) threat of new entrants, (3) substitutes, (4) Capacity of buying power of customers, and (5) Status of suppliers.
You can suitably apply these in whichever industry you propose to develop SWOT.
Regards,
From India, Mumbai
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(1) PESTLE, which stands for Political, Economic, Societal, Technological, Industrial, Legal, and Environmental challenges that lie ahead of you.
(2) Porter's Five Forces, which include: (1) Rivalry among industries, (2) threat of new entrants, (3) substitutes, (4) Capacity of buying power of customers, and (5) Status of suppliers.
You can suitably apply these in whichever industry you propose to develop SWOT.
Regards,
From India, Mumbai
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