Dear All, Just want to know is it legal to use client logo instead of name in our company profile under client list? Regards, Altaf
From United Arab Emirates, Dubai
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1From United Arab Emirates, Dubai
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Yes, you may use the standard logo of the client under the client list in your profile. In terms of business practices, how you choose to disclose this information is up to you. Generally, clients do not object as it serves as a form of promotion for them to your patrons.
Regards.
From India, Visakhapatnam
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Regards.
From India, Visakhapatnam
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Dear Altaf,
To avoid any dispute, it is advisable to seek written approval from clients for the usage, whether it is the logo or the company name. It is a common practice to use logos in presentation slides, and the more prominent companies are used. Usually, it is just a sample of your clients and not the full listing. Another common practice is having moving logos on the company website for the same reason.
Having said that, you still need to have a full listing of all your clients (without the logo) as potential clients may request it.
Autumn Jane
From Singapore, Singapore
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To avoid any dispute, it is advisable to seek written approval from clients for the usage, whether it is the logo or the company name. It is a common practice to use logos in presentation slides, and the more prominent companies are used. Usually, it is just a sample of your clients and not the full listing. Another common practice is having moving logos on the company website for the same reason.
Having said that, you still need to have a full listing of all your clients (without the logo) as potential clients may request it.
Autumn Jane
From Singapore, Singapore
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Dear Altaf,
I totally agree with Jane. It is advisable to seek written approval of the client before using their logo or their name for your sales promotion. Please also refer to the contract of your client if it has any clause regarding the same.
Do not use the name or logo of your client without their consent; otherwise, that may be termed as the infringement of their intellectual property rights and also, at times, a breach of the confidentiality clause or agreement. Please read the clause related to confidentiality or IPR in the contract with your client and act accordingly and very carefully.
From India, New Delhi
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I totally agree with Jane. It is advisable to seek written approval of the client before using their logo or their name for your sales promotion. Please also refer to the contract of your client if it has any clause regarding the same.
Do not use the name or logo of your client without their consent; otherwise, that may be termed as the infringement of their intellectual property rights and also, at times, a breach of the confidentiality clause or agreement. Please read the clause related to confidentiality or IPR in the contract with your client and act accordingly and very carefully.
From India, New Delhi
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In addition to what has been contributed by our experts, please check with the laws of your land. Different nations have different laws on co-promotion. There might be a certain degree of declaration that you would require from your client, and the rest will fall into place.
From India, Mumbai
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From India, Mumbai
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From IPM to corporate topic content details, profile, client list.doc
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