I would like to add another reason that sometimes prevents creative thinking: the fear factor. It can stem from various sources such as bosses, traditions, customs, norms, shame, the unknown, and more. Although indirectly mentioned in the presentation, I believe it is a major reason why people often fail to think outside the box.
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Creative-and-in novative-thinki ng-skills2503.p pt
A Guide For Creative Thinking.pdf
Creative Thinking Techniques.doc