Title Page
Name of company, date, contact information, etc.
Table of Contents
Executive Summary
1. Business Concept
2. Company
3. Market Potential
4. Management Team
5. Distinct Competencies
6. Required Funding and its Use
7. Exit Strategy
Main Sections
I. Company Description
* Mission Statement
* Summary of Activity to Date
* Current Stage of Development
* Competencies
* Product or Service
o Description
o Benefits to customer
o Differences from current offerings
* Objectives
* Keys to Success
* Location and Facilities
II. Industry Analysis
* Entry Barriers
* Supply and Distribution
* Technological Factors
* Seasonality
* Economic Influences
* Regulatory Issues
III. Market Analysis
* Definition of Overall Market
* Market Size and Growth
* Market Trends
* Market Segments
* Targeted Segments
* Customer Characteristics
* Customer Needs
* Purchasing Decision Process
* Product Positioning
IV. Competition
* Profiles of Primary Competitors
* Competitors' Products/Services & Market Share
* Competitive Evaluation of Product
o Distinct Competitive Advantage
o Competitive Weaknesses
* Future Competitors
V. Marketing and Sales
* Products Offered
* Pricing
* Distribution
* Promotion
o Advertising and Publicity
o Trade Shows
o Partnerships
o Discounts and Incentives
* Sales Force
* Sales Forecasts
VI. Operations
* Product Development
o Development Team
o Development Costs
o Development Risks
* Manufacturing (if applicable)
o Production Processes
o Production Equipment
o Quality Assurance
o Administration
* Key Suppliers
* Product / Service Delivery
* Customer Service and Support
* Human Resource Plan
* Facilities
VII. Management and Organization
* Management Team
* Open Positions
* Board of Directors
* Key Personnel
* Organizational Chart
VIII. Capitalization and Structure
* Legal Structure of Company
* Present Equity Positions
* Deal Structure
* Exit Strategy
IX. Development and Milestones
Time may be specified on a relative scale rather than specific calendar dates. Milestones may include some or all of the following:
* Financing Commitments
* Product Development Milestones
o Prototype
o Testing
o Launch
* Signing of Significant Contracts
* Achievment of Break-even Performance
* Expansion
* Additional Funding
* Any other significant milestones
X. Risks and Contingencies
Some common risks include:
* Increased competition
* Loss of a key employee
* Suppliers' failure to meet deadlines
* Regulatory changes
* Change in business conditions
XI. Financial Projections
* Assumptions (Start date, commissions, tax rates, average inventory, sales forecasts, etc.)
* Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
* Break Even Analysis
* Key Ratio Projections (quick ratio, current ratio, D/E, D/A, ROE, ROA, working capital)
* Financial Resources
* Financial Strategy
XII. Summary and Conclusions
Appendices
May include:
* Management Resumes
* Competitive Analysis
* Sales Projections
* Any other supporting documents
From India, Gurgaon
660Name of company, date, contact information, etc.
Table of Contents
Executive Summary
1. Business Concept
2. Company
3. Market Potential
4. Management Team
5. Distinct Competencies
6. Required Funding and its Use
7. Exit Strategy
Main Sections
I. Company Description
* Mission Statement
* Summary of Activity to Date
* Current Stage of Development
* Competencies
* Product or Service
o Description
o Benefits to customer
o Differences from current offerings
* Objectives
* Keys to Success
* Location and Facilities
II. Industry Analysis
* Entry Barriers
* Supply and Distribution
* Technological Factors
* Seasonality
* Economic Influences
* Regulatory Issues
III. Market Analysis
* Definition of Overall Market
* Market Size and Growth
* Market Trends
* Market Segments
* Targeted Segments
* Customer Characteristics
* Customer Needs
* Purchasing Decision Process
* Product Positioning
IV. Competition
* Profiles of Primary Competitors
* Competitors' Products/Services & Market Share
* Competitive Evaluation of Product
o Distinct Competitive Advantage
o Competitive Weaknesses
* Future Competitors
V. Marketing and Sales
* Products Offered
* Pricing
* Distribution
* Promotion
o Advertising and Publicity
o Trade Shows
o Partnerships
o Discounts and Incentives
* Sales Force
* Sales Forecasts
VI. Operations
* Product Development
o Development Team
o Development Costs
o Development Risks
* Manufacturing (if applicable)
o Production Processes
o Production Equipment
o Quality Assurance
o Administration
* Key Suppliers
* Product / Service Delivery
* Customer Service and Support
* Human Resource Plan
* Facilities
VII. Management and Organization
* Management Team
* Open Positions
* Board of Directors
* Key Personnel
* Organizational Chart
VIII. Capitalization and Structure
* Legal Structure of Company
* Present Equity Positions
* Deal Structure
* Exit Strategy
IX. Development and Milestones
Time may be specified on a relative scale rather than specific calendar dates. Milestones may include some or all of the following:
* Financing Commitments
* Product Development Milestones
o Prototype
o Testing
o Launch
* Signing of Significant Contracts
* Achievment of Break-even Performance
* Expansion
* Additional Funding
* Any other significant milestones
X. Risks and Contingencies
Some common risks include:
* Increased competition
* Loss of a key employee
* Suppliers' failure to meet deadlines
* Regulatory changes
* Change in business conditions
XI. Financial Projections
* Assumptions (Start date, commissions, tax rates, average inventory, sales forecasts, etc.)
* Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
* Break Even Analysis
* Key Ratio Projections (quick ratio, current ratio, D/E, D/A, ROE, ROA, working capital)
* Financial Resources
* Financial Strategy
XII. Summary and Conclusions
Appendices
May include:
* Management Resumes
* Competitive Analysis
* Sales Projections
* Any other supporting documents
From India, Gurgaon
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