QUESTIONNAIRE
INSTRUCTIONS: This is the study of factors effecting the buying of health drinks among mothers. This will help me in understanding consumer behavior and preferences in the purchase of health drinks. Please give your honest answers. This information will be kept confidential. I shall appreciate your cooperation. Read the following questions carefully and tick the answer which you feel is appropriate.
1. Do your child/ children drink milk regularly?
A. Yes B. No
2. If yes, how many times a day?
A. Once B. 2 times C. More than 2 times
3. Do he/ she prefer plain milk without any flavor/ supplement?
A. Yes B. No
4. Do you force your child/ children to drink milk regularly?
A. Yes B. No C. Sometimes
5. Do you think health drinks are important for your child/ children?
A. Yes B. No C. Not sure
6. What is it that you look for in a health drink?
A. Nutrients B. Flavor C. Cost & availability D. All of these
7. What all nutrients should a health drink provide?
A. Vitamins (Vit A, C, D …) B. Minerals (Calcium, Iron. Potassium...)
C. No particular nutrients preferred D. Both Vitamins and Minerals
8. Does the following drinks in your view substitute for milk?
1. Nestle fun shakes 2.Amul cool milk 3.Badam milk
A. Yes B. No
9. Are you aware of the facts that preservatives are being added to milk products?
A. Yes B. No
10. Do elders (grand parents) in your house object to the use of such substitutes to milk?
A. Yes B. No
11. Do you think that milk is a substitute for a regular meal?
A. Yes B. No
12. Do your child/ children influence you to buy a health drink just because they are attracted by the ‘free gifts’ or ‘toys’ available with it or due to their favorite celebrity or cricketer endorsing the ad for that brand?
A. Yes B. No
13. Which is the brand that you use?
A.Horlicks B. Complan C. Bourn vita D. Boost E. If any other, specify
14. What are the factors that led you to choose the above mentioned brand? Listed below are some factors, rank them from 1 (most preferred) to 6 (least preferred)
A. Cost [ ]
B. Flavor [ ]
C. Nutrients [ ]
D. Advertisements [ ]
E. Neighbors & Friends [ ]
F. Packaging & Quantity [ ]
15. To what extent does advertisements’ influence your choice of health drinks?
A. Very much B. Average C. Not at all
16. Have you tried other brands in the market?
A. Yes B. No
17. Which other brand was satisfying according to you?
A.Horlicks B. Complan C, Bourn vita
D. Boost E. If any other, specify
18. Do you keep switching on products?
A. Yes B. No
19. Do you think health drinks boost energy through increased caloric consumption?
A. Yes B. No
20. What do you think are the benefits of drinking health drinks?
A. Improves concentration & memory
B. Improves physical vigor (stamina, stronger muscles & bones)
C. If any other benefit, specify
From India, Madras
INSTRUCTIONS: This is the study of factors effecting the buying of health drinks among mothers. This will help me in understanding consumer behavior and preferences in the purchase of health drinks. Please give your honest answers. This information will be kept confidential. I shall appreciate your cooperation. Read the following questions carefully and tick the answer which you feel is appropriate.
1. Do your child/ children drink milk regularly?
A. Yes B. No
2. If yes, how many times a day?
A. Once B. 2 times C. More than 2 times
3. Do he/ she prefer plain milk without any flavor/ supplement?
A. Yes B. No
4. Do you force your child/ children to drink milk regularly?
A. Yes B. No C. Sometimes
5. Do you think health drinks are important for your child/ children?
A. Yes B. No C. Not sure
6. What is it that you look for in a health drink?
A. Nutrients B. Flavor C. Cost & availability D. All of these
7. What all nutrients should a health drink provide?
A. Vitamins (Vit A, C, D …) B. Minerals (Calcium, Iron. Potassium...)
C. No particular nutrients preferred D. Both Vitamins and Minerals
8. Does the following drinks in your view substitute for milk?
1. Nestle fun shakes 2.Amul cool milk 3.Badam milk
A. Yes B. No
9. Are you aware of the facts that preservatives are being added to milk products?
A. Yes B. No
10. Do elders (grand parents) in your house object to the use of such substitutes to milk?
A. Yes B. No
11. Do you think that milk is a substitute for a regular meal?
A. Yes B. No
12. Do your child/ children influence you to buy a health drink just because they are attracted by the ‘free gifts’ or ‘toys’ available with it or due to their favorite celebrity or cricketer endorsing the ad for that brand?
A. Yes B. No
13. Which is the brand that you use?
A.Horlicks B. Complan C. Bourn vita D. Boost E. If any other, specify
14. What are the factors that led you to choose the above mentioned brand? Listed below are some factors, rank them from 1 (most preferred) to 6 (least preferred)
A. Cost [ ]
B. Flavor [ ]
C. Nutrients [ ]
D. Advertisements [ ]
E. Neighbors & Friends [ ]
F. Packaging & Quantity [ ]
15. To what extent does advertisements’ influence your choice of health drinks?
A. Very much B. Average C. Not at all
16. Have you tried other brands in the market?
A. Yes B. No
17. Which other brand was satisfying according to you?
A.Horlicks B. Complan C, Bourn vita
D. Boost E. If any other, specify
18. Do you keep switching on products?
A. Yes B. No
19. Do you think health drinks boost energy through increased caloric consumption?
A. Yes B. No
20. What do you think are the benefits of drinking health drinks?
A. Improves concentration & memory
B. Improves physical vigor (stamina, stronger muscles & bones)
C. If any other benefit, specify
From India, Madras
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