Something much better than traditional prospecting to get clients...
Many coaches, consultants and professionals struggle with
traditional prospecting because it involves seeking out potential
clients and trying to convince them to work with you, which can
be expensive and time consuming... and often feels undignified
and inauthentic.
There's an old saying, "people love to buy, but they hate being
sold." I'm guessing you've experienced both sides of this before.
You've probably had great buying experiences... and you've dealt
with pushy, hard-pressure sales tactics as well.
Traditional prospecting can feel inauthentic and challenging
because it's based on a "push" style of marketing, where you have
to try to convince people to want to work with you.
One of the key mindset shifts that you can make if you want to
get more clients is to stop trying to "convince" clients to work
with you and instead focus on attracting ideal clients to you.
When you do that, you'll not only generate MORE leads for your
business, but you'll end up attracting more of the right kind of
prospects, people who are much more likely to resonate with your
message and turn into paying clients.
This shift transitions you from a "push" style of marketing,
into a "pull" style of marketing where the right people feel
naturally attracted and connected to want to work with you.
A great way to do that is to use what I call "client magnets."
As I mentioned in Key # 3 of the report, a client magnet is a
presentation, a website, a blog, an article, a tool, a report, or
anything else that naturally GRABS the attention of your ideal
prospects (people in your target market who resonate with your
message,) and gets them interested in you and what you have to
offer.
Here are 5 reasons why client magnets are a great way to attract
clients:
1. One thing that people love even more than buying is getting
something valuable for free.
And that's what a client magnet is... something valuable that you
can share with your target audience. It could be a valuable
report that provides helpful information or advice, or a
practical resource like a checklist, or even a powerful tool that
saves them time or money.
Using client magnets allows you to make a great first impression
and begin building a relationship with your prospects by giving
them something they want (a valuable resource) instead of
something they DON'T want (a sales pitch.)
2. Using client magnets allows you to shift from a "push" style
of marketing, where you have to seek out prospects and try to
convince them to work with you, into a "pull" style of marketing
where you let the client magnets attract ideal prospects who
resonate with your message and bring them to you.
3. Client magnets naturally build your credibility and position
you as a helpful authority who provides valuable information,
advice and resources. Instead of trying to convince people, you
simply give them the information and resources they need to make
up their own minds.
4. By using client magnets, you can reach prospects earlier in
the decision-making process, when they are still searching for
information and advice, often before they even consider looking
at your competitors.
5. By using client magnets, you naturally attract qualified
prospects who are genuinely interested in what you offer, and you
automatically screen out people who are not attracted to what you
offer.
There's a big difference between you having to call prospects in
order to drum up business... and having prospects call YOU after
being attracted through one of your client magnets.
It's a totally different dynamic and a much better position from
which to enroll them as clients.
Whether you prefer speaking, writing, networking, advertising,
partnering or social media, there are specific and highly
effective client magnets you can use to attract your ideal
clients to you. And the best part is you can play to your
strengths by focusing on activities you actually enjoy and are
good at.
Once you've created attractive client magnets, the next step is
to use visibility & exposure strategies to put them in front of
the right audience. That's how you use them to attract clients.
From India, Bhimavaram
127Many coaches, consultants and professionals struggle with
traditional prospecting because it involves seeking out potential
clients and trying to convince them to work with you, which can
be expensive and time consuming... and often feels undignified
and inauthentic.
There's an old saying, "people love to buy, but they hate being
sold." I'm guessing you've experienced both sides of this before.
You've probably had great buying experiences... and you've dealt
with pushy, hard-pressure sales tactics as well.
Traditional prospecting can feel inauthentic and challenging
because it's based on a "push" style of marketing, where you have
to try to convince people to want to work with you.
One of the key mindset shifts that you can make if you want to
get more clients is to stop trying to "convince" clients to work
with you and instead focus on attracting ideal clients to you.
When you do that, you'll not only generate MORE leads for your
business, but you'll end up attracting more of the right kind of
prospects, people who are much more likely to resonate with your
message and turn into paying clients.
This shift transitions you from a "push" style of marketing,
into a "pull" style of marketing where the right people feel
naturally attracted and connected to want to work with you.
A great way to do that is to use what I call "client magnets."
As I mentioned in Key # 3 of the report, a client magnet is a
presentation, a website, a blog, an article, a tool, a report, or
anything else that naturally GRABS the attention of your ideal
prospects (people in your target market who resonate with your
message,) and gets them interested in you and what you have to
offer.
Here are 5 reasons why client magnets are a great way to attract
clients:
1. One thing that people love even more than buying is getting
something valuable for free.
And that's what a client magnet is... something valuable that you
can share with your target audience. It could be a valuable
report that provides helpful information or advice, or a
practical resource like a checklist, or even a powerful tool that
saves them time or money.
Using client magnets allows you to make a great first impression
and begin building a relationship with your prospects by giving
them something they want (a valuable resource) instead of
something they DON'T want (a sales pitch.)
2. Using client magnets allows you to shift from a "push" style
of marketing, where you have to seek out prospects and try to
convince them to work with you, into a "pull" style of marketing
where you let the client magnets attract ideal prospects who
resonate with your message and bring them to you.
3. Client magnets naturally build your credibility and position
you as a helpful authority who provides valuable information,
advice and resources. Instead of trying to convince people, you
simply give them the information and resources they need to make
up their own minds.
4. By using client magnets, you can reach prospects earlier in
the decision-making process, when they are still searching for
information and advice, often before they even consider looking
at your competitors.
5. By using client magnets, you naturally attract qualified
prospects who are genuinely interested in what you offer, and you
automatically screen out people who are not attracted to what you
offer.
There's a big difference between you having to call prospects in
order to drum up business... and having prospects call YOU after
being attracted through one of your client magnets.
It's a totally different dynamic and a much better position from
which to enroll them as clients.
Whether you prefer speaking, writing, networking, advertising,
partnering or social media, there are specific and highly
effective client magnets you can use to attract your ideal
clients to you. And the best part is you can play to your
strengths by focusing on activities you actually enjoy and are
good at.
Once you've created attractive client magnets, the next step is
to use visibility & exposure strategies to put them in front of
the right audience. That's how you use them to attract clients.
From India, Bhimavaram
Dear Sir,
Thank you for sharing such effective notes with us, definitely this note will help several people
who belongs to relevant work area. I forwarding to my colleagues which are working in relevant area,
I am sure this will be new concept to approach their client and get the positive result for the same.
Regards,
Shubha
From India, Patna
Thank you for sharing such effective notes with us, definitely this note will help several people
who belongs to relevant work area. I forwarding to my colleagues which are working in relevant area,
I am sure this will be new concept to approach their client and get the positive result for the same.
Regards,
Shubha
From India, Patna
Community Support and Knowledge-base on business, career and organisational prospects and issues - Register and Log In to CiteHR and post your query, download formats and be part of a fostered community of professionals.
WORKSHOPS FOLDER FOR CLIENTS of GROOM AND PLACE WELL.doc
IT Clients.xls
Are corporate clients being duped ...pdf