SWOT analysis must be used as a guide and not as a prescription. Explain this statement. Can anyone find an answer for this for me? Thanks and regards, Rajiv

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From India, Mumbai
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Hi Rajiv,

To me, the end does not always justify the means. SWOT is a tool, and the way it is used, along with the ways of using the tool, ipso facto provides evidence of the objectivity of the entire exercise. This statement can be elaborated if the SWOT analysis is used to justify irrational pressure tactics or as a means of justifying failure. It is dependent on various probabilities and combinations of variables that are not always static or stable. Therefore, apart from the SWOT analysis, we should have alternative backup plans. You may refer to it as experience or intuition, but I see it as a way to play it safe or else...

From India, Delhi
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Hi,

Have you searched the available data within this forum itself? Try to find out something related to the topic yourself first. Then, post your comments for more opinions from others. For more information, please click [link outdated-removed].

Thank you.

From India, Thiruvananthapuram
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SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

A word of caution: SWOT analysis can be very subjective. Do not rely on SWOT too much. Two people rarely come up with the same final version of SWOT. TOWS analysis is extremely similar. It simply looks at the negative factors first in order to turn them into positive factors. So use SWOT as a guide and not a prescription.

From India, Hyderabad
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Dear Rajiv,

SWOT is basically an analyzer tool used to forecast whether the mission or strategic plans designed earlier were achieved or not. It also signifies whether the set of policies or rules are executed properly or not. SWOT generally reflects the blueprint of the elements of the good and bad of any corporate strategy.

Thank you.

From India, Mumbai
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According to my view, a SWOT analysis will help us gain clarity about individual or organizational goals. It will guide us in this process, but it is not a strict prescription.

With Regards,

Phanindra Sai A

From India, Hyderabad
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It is a very correct statement. It is a guide for organizations and individuals to set their goals. The SMART goals cannot be set unless you have done a SWOT analysis of yourself and the organization. If you look at it from the other side, it is a prerequisite for setting goals.

Regards,

Aru Dev

From India, Pune
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Dear Friends,

SWOT, in layman's language, is like a mirror that shows you how you appear. It helps you determine what to wear based on your body structure. If you have excess weight and bulges, you may consider taking steps such as jogging or going to the gym. In front of the mirror, you can identify your best features, whether it's your eyes, nose, or overall appearance, and then capitalize on them. For instance, a Radio Jockey would leverage their voice. This is similar to what SWOT analysis does – it helps you understand your current position and guides your future actions. This analysis can be applied to individuals or companies.

When applied to an organization, the scope widens, requiring consideration of various perspectives. This prompts strategic thinking and planning for the way forward.

Regards,
Arindam Banerjee

From India, Calcutta
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Dear Mr. Rajeev, I will tel you on my phone, becouse i am getting your point clearly and my number is 9818801444. PK Rastogi
From India, Delhi
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Dear friends,

SWOT analysis is a tool in which we find out where we are and where we should be. In SWOT ANALYSIS, there are two factors: internal and external, as mentioned in the above comments. SWOT can be conducted at any stage or time to analyze strengths, weaknesses, threats, and opportunities.

Regards,
Haider Khan

From Pakistan, Karachi
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