Dear Friends,

I would be grateful for any support from those who have experience in developing targets, KRAs, and KPIs for the retail business. I would appreciate it if you could share indicative KRAs to help in further developing individual targets.

Thank you and regards,
Sanjib.

From India, Delhi
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Retail Financial KPIs

Accounts Payable Turnover - Avg Accts Payable / (Cost of Sales / 365)

Accounts Receivable Turnover Days - Avg Accts Rec / (Credit Sales/365)

Acid Test Ratio - (Current Assets - Inventory) / Current Liabilities

Admin Cost % - (Administration Costs / Sales) * 100

Average Inventory - (Beginning of Period Inventory + End of Period Inventory) / 2

Break-even ($) - Fixed Costs / Gross Margin Percentage

Cash Conversion Cycle - Days Inventory Outstanding + Days Sales Outstanding + Days Payable Outstanding

Contribution Margin - Total Sales - Variable Costs

Cost of Goods - Retail Price - Markup

Cost of Goods Sold - Beginning Inventory + Purchases - Ending Inventory

Current Ratio - Current Assets / Current Liabilities

Ending Inventory At Retail - Beginning Inventory - (Sales + Transfers out + Return to Vendor + Markdowns + Employee Discounts + Shrinkage) + (Purchases + returns from Customers + Transfers In + Markups)

Gross Margin - Total Sales - Cost of Goods

Gross Margin Return On Investment - Gross Margin $ / Average Inventory Cost

Initial Markup - (Expenses + Reductions + Profit) / (Net Sales + Reductions)

Interest Cost % - (Interest Costs / Sales) * 100

Inventory Turnover - Net Sales / Average Inventory

Maintained Markup $ - (Original Retail - Reductions) - Cost of Goods Sold

Margin % - (Retail Price - Cost) / Retail Price

Markup % - Markup Amount / Retail Price

Net Receipts - (Purchases + Transfers in + Returns from Customers + Overages) - (Transfers Out + Return to Vendors)

Net Sales - Gross Sales - Returns and allowances

Retail Price - Cost of Goods + Markup

Return on Capital Invested - (Profit for the Year / Capital Employed) * 100

Sales per Square Foot - Sales per square foot = Total Net Sales / Squarefoot of selling Space

Stock Turnover Days - Average Inventory / (Cost of Sales / 365) number of days Total Asset Sales Ratio - Sales / Total Assets

Turnover - Total $ Sales for season / Average $ Inventory for season

Retail Customer Centric KPI's

Customer Gross Profit - Customer GROSS Profit = Customer Sales - Customer Cost of Goods Sold for a period

Customer Lifetime Purchase Value - Monetary value of each customer's lifetime purchases from the retailer

Customer profitability - Customer Profitability = Customer Sales - (Customer Returns - Customer Cost of Goods Sold + Customer Promotion Expenses + Activity Based Cost of Servicing Customer) for a period

Customer Purchase Freq Count - Count of customer purchases transactions over a period of time

Customer Purchase Value - Monetary value of each customer purchase during a period with an average value for all purchases for the period

Customer Reference question - A rating from 0 to 10 that indicates if the customer would recommend the store

Customer Sales by Segment - This formula is dependent upon defining customer segments (based on age, education, lifestyle, income, and other factors) and associating individual customers to specific segments

Customer Service Staffing - Face to face customer service staff count / total staff count

Visit to Buy Ratio - Sales Transaction Count per period / Visit Count Per Period

From India, Madras
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Hi Mihir, The above is very informative. Can you please provide me KPI & KRA for Operation, Marketing & Acconts Department of retails industry. Its really urgent. Regards Shikha jain
From India, Bangalore
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Hi Shikha,

Here are a few key important points for the Accounts department:

Receivables:

- AR Balance
- DSO
- Closing group amount
- Credit Limit Used %
- Total AR Overdue Amount

AR Aging:
- AR Aging 1-30 Amt
- AR Due 1 - 30 Amt
- AR Overdue 1-30 Amt

Payment Performance:
- AR Payment Days
- AR Weighted Days
- Time Paid Before Due

AR Transactions:
- AR Avg Invoice Amt
- AR Credit Memo Amt

Payables:
- AP Balances
- DPO
- Closing Group Amt
- Total AP Overdue Amt
- Overdue Amt to Total%

AP Aging:
- AP Aging 1-30 Amt
- AP Due 1 - 30 Amt
- AP Overdue 1-30 Amt

Payment Performance:
- AP Payment Days
- AP Weighted Days
- Time Paid Before Due

AP Transactions:
- AP Avg Invoice Amt
- AP Avg Payment Amt

General Ledger:
- Balance Sheet
- Cash
- Accounts Receivables
- Debt to Equity Ratio
- Current Ratio

- Asset Turnover
- AR Turnover
- AP Turnover
- Inventory Turnover
- Cash Cycle
- Fixed Asset Turnover

Cash Flow:
- Operating Cash Flow
- Investing Cash Flow
- Financing Cash Flow
- Net Cash Flow

Then we have for Profitability:

- Profitability Returns
- Margins
- Product Profitability
- Customer Profitability

From India, Madras
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Hi Geeta,

This is for generic purposes; it can vary for each resource level. What have you done in the past 6 months (measurable action items)?

Areas of Improvement:
- Goals for FY09-2010 (June to March)
- Business Development, Pre-Sales
- Customer Satisfaction
- Communications
- Development
- Testing
- Competency Development
- IP Development
- General - White Paper, Certification, Training conducted, etc...

Thank you.

From India, Madras
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