Please let me know the differentition in role and responsibilty of area sales manager, regional sales manager, zonal sales manager-i.e 1st ,2nd, 3rd line manager. Regards
From India, Pune
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From India, Pune
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The role of first-line managers is basically supervisory in nature. They supervise the activities of medical representatives and ensure that all the plans of the company are implemented by the grassroots workers, that is a M.R.
This role can be played only by first-line managers as they are close to M.R. most of the time. Second-line managers cannot be with every M.R. every month, so they cannot ensure implementation by each M.R.
The first-line managers are implementors of the company's strategy; their job is to see that an M.R. implements the company's strategy in the field. They play a low role in planning.
The second-line managers and above come under senior managers like ZSM/SM. They play a key role in business planning, which is supposed to be implemented by first-line managers and M.R.
So, the basic difference between the first and second or third-line job function is that the first is an implementor while the second and third-line managers have to do a lot in terms of planning; they don't just implement.
More differences I would like to tell you in my next writing. Hope this will clear some of the basics.
Amar Bir Singh
From India, New delhi
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187This role can be played only by first-line managers as they are close to M.R. most of the time. Second-line managers cannot be with every M.R. every month, so they cannot ensure implementation by each M.R.
The first-line managers are implementors of the company's strategy; their job is to see that an M.R. implements the company's strategy in the field. They play a low role in planning.
The second-line managers and above come under senior managers like ZSM/SM. They play a key role in business planning, which is supposed to be implemented by first-line managers and M.R.
So, the basic difference between the first and second or third-line job function is that the first is an implementor while the second and third-line managers have to do a lot in terms of planning; they don't just implement.
More differences I would like to tell you in my next writing. Hope this will clear some of the basics.
Amar Bir Singh
From India, New delhi
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